Manager, Paid Search (Performance Marketing)

Key Responsibilities

• Own and manage the global paid search strategy across Google Ads, Microsoft Ads, Shopping, and emerging search channels
• Execute and optimize campaigns across branded, non-branded, shopping, performance max, video, and remarketing initiatives
• Manage and optimize multi-million-dollar paid search budgets to achieve revenue and efficiency goals
• Drive customer acquisition, conversion growth, and incremental return on ad spend (iROAS) through full-funnel search marketing programs
• Develop keyword, bidding, audience, and campaign structure strategies to improve performance and scalability
• Possess strong analytical and quantitative skills with experience using reporting and analytics tools
• Partner closely with Ecommerce and Product teams to optimize landing page experiences and conversion opportunities
• Collaborate with Creative teams to develop and test high-performing ad copy, creative assets, and messaging strategies
• Analyze campaign performance and consumer behavior to identify insights, trends, and optimization opportunities
• Build and execute testing roadmaps across bidding strategies, creative, audiences, feed optimizations, and measurement methodologies
• Monitor pacing, forecasting, budget allocation, and performance reporting across all paid search initiatives
• Partner with Analytics and Data teams to strengthen attribution, incrementality testing, and performance measurement frameworks
• Stay informed on platform changes, search trends, AI-driven advertising innovations, and competitive activity
• Support agency and vendor relationships while ensuring operational excellence and accountability

Skills, Knowledge and Expertise

• Deep expertise managing campaigns within Google Ads, Microsoft Ads, Google Shopping, YouTube, and Performance Max
• Proven track record scaling paid search programs with measurable business impact
• Strong understanding of SEM metrics including iROAS, CAC, CPA, CTR, conversion rate, impression share, and incrementality
• Experience managing substantial paid media budgets with strong financial discipline
• Familiarity with feed management platforms, attribution tools, and web analytics platforms
• Experience partnering cross-functionally across Growth, Ecommerce, Creative, Analytics, and Finance teams
• Highly organized with strong project management and communication skills
• Ability to thrive in a fast-paced, entrepreneurial, and highly collaborative environment
• Passion for digital marketing innovation, consumer behavior, and performance optimization

Benefits, Culture and Perks

• Up to 100% Company Paid Healthcare (medical, dental, vision)
• Kind Body Fertility Benefits
• 401(k) savings plan with up to 4% match
• Unlimited PTO
• Full Access to LinkedIn learning
• Employee Discounts
• Perks (HQ Location)
• Free weekly catered lunch at HQ – M/T/W/ThDog-Friendly office on a Thursday and Friday
• Free Swag Giveaways
• Annual Holiday Party
• Annual Summer Party Invitations to pop-ups and other company events
• Complimentary daily office snacks and beverages
• Compensation: $120,000 - $145,000 / year