Manager, Performance Marketing, Paid Search

About the role

The Manager, Paid Search at Airwallex will develop and execute a comprehensive global SEM strategy, driving measurable growth in customer acquisition and revenue. This role involves owning and optimizing paid search campaigns across multiple geographies, collaborating with cross-functional teams, and staying current with industry trends and technologies.

Responsibilities

• Develop and implement a comprehensive global SEM strategy aligned with business goals and regional priorities.
• Plan, execute, and optimize paid search campaigns (Google Ads, Bing, etc.) across multiple geographies, ensuring best-in-class performance and efficiency.
• Design and run A/B tests for ad copy, landing pages, and bidding strategies to continuously improve campaign results.
• Analyze campaign data to identify trends, insights, and opportunities for optimization; report on performance to senior leadership.
• Collaborate with product marketing, analytics, and regional marketing teams to localize campaigns and align messaging.
• Manage SEM budgets, forecast spend, and ensure optimal allocation of resources.
• Stay current with industry trends, platform updates, and emerging SEM technologies to maintain a competitive edge.
• Partner with external agencies and vendors as needed to scale execution and drive innovation.

Requirements

• 5+ years of hands-on Paid Search marketing experience, with a proven track record of running and optimizing global paid search campaigns.
• Bachelor’s degree in Marketing, Business, or a related field.
• Deep expertise in Google Ads, Bing Ads, and other major SEM platforms.
• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
• Experience managing SEM budgets and delivering measurable ROI.
• Excellent project management and communication skills; able to work cross-functionally in a fast-paced, global environment.

Preferred Qualifications

• Experience in fintech, SaaS, or B2B marketing environments.
• Familiarity with marketing automation, CRM systems, and advanced analytics tools (e.g., Looker, Tableau).
• Experience with landing page optimization, A/B testing, and conversion rate optimization.
• Ability to think creatively and deliver innovative SEM solutions.
• Knowledge of financial products, sales strategies, and industry regulations.
• Multi-lingual and particularly Korean, Japanese or French.