Manager, Paid Search

About the Role

As the Paid Search Manager, you will build and maintain effective relationships with assigned clients, supervising a dedicated team in the creation, optimization, and execution of client search initiatives. This hands-on role requires both strategic and tactical expertise, with a focus on applying detailed paid search knowledge to actionable insights and recommendations. You will assist the Associate Media Director and Director in driving strategic paid search expertise and developing innovative strategies to meet and exceed client business objectives.

Responsibilities

• Direct and manage the daily workflow of all paid search campaigns, including proposal development, campaign activation & maintenance, and post-buy recaps.
• Collaborate with direct reports, colleagues, and peers across the organization.
• Navigate ambiguity and adjust thinking and actions as situations evolve.
• Identify client needs using a variety of approaches, drawing on previous experiences.
• Partner with clients to meet and surpass their expectations.
• Analyze complex cause-and-effect patterns to develop creative solutions for issues and opportunities.
• Optimize and manage search campaign performance recommendations based on reporting and analysis.
• Provide budget and performance projections for testing new search partners or technology.
• Recommend search strategies to support new client objectives or campaigns.
• Conduct monthly client billing audits.
• Partner with the Associate Director to develop processes for improved workflow within the agency and between partners and vendors.
• Master, identify, and communicate trends in search and client industries.

Requirements

• Bachelor’s degree or higher in marketing, advertising, business, or equivalent.
• 3+ years of biddable media management experience with a focus on Search.
• 1+ years of hands-on experience managing and optimizing search platform buys.
• Experience applying search to brand-building and direct response initiatives.
• Understanding of traditional and interactive media planning elements.
• Strong analytics, organizational, and communication skills.
• Previous leadership or management experience is preferred.
• Proficiency in Microsoft Office Suite, with intermediate to advanced Excel skills.
• Resourceful, curious, and motivated, with the ability to work independently and collaboratively.

Benefits

• Medical, dental, and vision coverage.
• Disability and 401K plans.
• Parental and family care leave.
• Family forming assistance.
• Tuition reimbursement.
• Flexible time off.

Pay

Compensation range: USD $75,050.00 - USD $120,159.00 annually. Compensation will be determined based on skills, qualifications, and experience.