Manager, Paid Search

About the Company

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships — all united by our pioneering agentic marketing platform, WPP Open — we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

About the Role

As a Manager, Paid Search, you will be responsible for the day-to-day management of a client's paid search marketing initiatives. You will manage junior teammates and focus increasingly on strategy development for your dedicated account(s).

Responsibilities

• Lead the day-to-day supervision of client-paid search programs including strategic approaches, bid recommendations, execution details, budgets/accounting, and overall goal achievement.
• Understand the client’s product, marketing objectives, and digital goals with an emphasis on paid search, presenting to clients on a regular basis.
• Monitor, track, and evaluate campaign performance analytics, based on client KPI targets and baselines.
• Stay on top of the latest updates regarding tools and User Interfaces (AdWords, Bing, Bid Management Platforms, eMarketer, SEMrush, Search Engine Land, AdCenter, AdGooroo, etc.).
• Think creatively, research, and develop tools and innovative tactics to improve efficiencies or advance the practice.
• Actively contribute to corporate initiatives, automation projects, process changes, and roll-outs.
• Stay current on industry trends, focusing on how changes can help improve offerings to accounts and enhance our overall practice.

Requirements

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 3+ years experience in Analytical Tools (Google Analytics, Web trends, Omniture), Search Engine Desktop Tools (Google AdWords Editor, Bing Ads Editor).
• Expertise in Pay-Per-Click (PPC) optimization techniques (ROI / CPA / CPL / Impression Share).
• Bid Management tool familiarity (DoubleClick Search, Kenshoo, Marin, etc. Marin & Searchlight) as well as 3rd Party Tracking Tools (DoubleClick, Floodlight, Sizmek, etc.).
• Experience meeting with and delighting clients is essential.
• Desire to manage and mentor junior members of a team; prior experience as a manager a plus.

Pay

US Pay Range: $60,000 - $140,000 USD

Benefits

We offer a competitive benefits package. For more details, visit https://mybenefits.wpp.com/public/welcome.