Manager, Paid Media

About the role

The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market.

Responsibilities

• Develop and execute multi-channel paid media strategies (SEM, paid social, programmatic/display, YouTube, retargeting) aligned with funnel goals and business priorities.
• Own budget planning, forecasting, and pacing to meet CAC, ROAS, and pipeline targets.
• Build and manage paid campaigns end-to-end: keyword/audience selection, ad copy, creative sing, and bid strategy.
• Continuously optimize for performance, leveraging sing frameworks (A/B, multivariate, holdout experiments) to improve CTR, CVR, and CPL.
• Monitor and report on campaign performance daily and weekly, identifying trends and actionable insights.
• Ensure proper tracking and attribution (UTMs, pixels, offline conversions, Salesforce/Marketo sync).
• Manage and QA all campaign builds following standardized naming conventions and governance frameworks.
• Partner with Creative and Content to develop ad variations tailored to audience segments and funnel stages.
• Collaborate with Analytics and RevOps to ensure visibility into lead quality, pipeline contribution, and ROI.
• Work with Product Marketing to align messaging, audience strategy, and campaign sequencing.
• Maintain a structured sing roadmap across channels for creative, audience, and bidding experiments.
• Surface insights on platform algorithm changes, auction dynamics, and audience performance trends.
• Share performance learnings across regions to scale best practices globally.

Who You Are

• 5+ years of experience managing paid media programs in B2B SaaS, fintech, or e-commerce environments.
• Deep hands-on expertise in Google Ads, LinkedIn Ads, and Meta Ads; experience with YouTube, Reddit, Quora, and programmatic is a plus.
• Proven success optimizing campaigns for pipeline, ROI, and LTV:CAC efficiency.
• Strong analytical skills; comfortable using Excel/Sheets, Looker, Tableau, or GA4 to analyze campaign data.
• Experience with marketing automation and CRM systems (Marketo, HubSpot, Salesforce).
• Exceptional project management and attention to detail — able to run multiple campaigns simultaneously.
• Excellent communicator who can translate performance data into actionable business insights.
• Bachelor’s degree in Marketing, Business, Statistics, Computer Science, or a related field.