Manager, Out-of-Home Media Investment - Mid Market/Independent digital creative media agency in Northern New Jersey

Key Responsibilities

• Lead the negotiation and placement of OOH media across national and local markets for all traditional and digital OOH.
• Secure premium inventory and best-in-market pricing through strategic negotiations and long-standing industry relationships.
• Identify opportunities to maximize efficiency and pass meaningful cost savings to clients.
• Evaluate vendor proposals and structure deals that balance pricing, quality inventory, and campaign objectives.
• Continuously monitor marketplace conditions to ensure clients are receiving competitive pricing and value.
• Partner with internal teams to proactively recommend new OOH opportunities that align with client objectives and drive incremental media investment.
• Educate internal stakeholders and clients on the evolving OOH landscape, including emerging formats, measurement capabilities, and innovative executions.
• Create and maintain materials that support business growth including market overviews, industry reports, case studies, and a portfolio of successful OOH executions.
• Work closely with senior leadership to identify strategic vendor partnerships and marketplace opportunities that strengthen the organization’s position in the OOH ecosystem.

Strategic Growth & Market Development

• Identify opportunities to expand the organization’s OOH investment footprint across existing client portfolios.
• Develop compelling recommendations that demonstrate how OOH can enhance broader media strategies and drive business outcomes.

Vendor & Industry Relationships

• Build and maintain strong relationships with key OOH media owners and representatives.
• Position the organization as a trusted and strategic partner within the OOH vendor community.
• Stay closely connected to marketplace developments including new inventory, technologies, and measurement capabilities.

Market Intelligence & Thought Leadership

• Develop regular OOH marketplace overviews and industry updates for internal teams and clients.
• Compile best-in-class OOH case studies that highlight innovative executions and successful campaigns.
• Maintain a portfolio of the organization’s OOH work to support business development and marketing initiatives.
• Identify emerging trends, technologies, and opportunities that can strengthen the organization’s presence within the OOH landscape.

Team Leadership & Development

• Manage and mentor an Associate-level team members responsible for supporting OOH planning and buying efforts.
• Provide training and guidance on negotiation strategies, vendor management, and campaign execution.
• Foster a collaborative and high-performance investment culture.

Qualifications

• 3-5+ years of media experience with a strong focus on Out-of-Home investment.
• Proven track record negotiating OOH media and delivering strong pricing and value.
• Deep relationships within the OOH vendor community.
• Strong understanding of traditional and digital OOH formats and marketplace dynamics.
• Experience evaluating media proposals and structuring efficient investment strategies.
• Ability to synthesize market information into clear insights and recommendations.
• Strong organizational, communication, and presentation skills.
• Experience mentoring or managing junior team members preferred.
• Familiarity with corporate trade media