Jobs · Marketing · Ohio

Manager of Trade Development

Southern Glazer's Wine & Spirits · Columbus, OH · 1 mo ago
MarketingFull-time

About the role

Serve as the primary liaison between the local market and designated suppliers; work to develop strategic direction for supplier priorities to meet volume and value targets through optimal allocation of resources and adherence to brand strategy/standards.

Primary Responsibilities

  • Create marketing programs for use in the field, present new program ideas, and efficiencies, and obtain senior leadership buy-in
  • Plan, execute and evaluate sales, promotions, and marketing of brands
  • Deliver marketing brand plans to management teams
  • Take a Lead role in Supplier Planning Initiatives, including supplier meetings, programming communication, and business review/planning meeting with SGWS leadership
  • Ensure all retail programs fall in line with standards regarding tracking and execution by coordinating with Pricing, Business Intelligence, and Finance
  • Set program objectives and measure ROI with a KPI scorecard
  • Ensure brand pricing and gross profit is aligned to strategy by channel
  • Utilize various available analytic tools (Tableau, ACD, EzFocus, etc.) to identify local market intelligence and opportunities – consumer shifts/trends, channel dynamics, key account dynamics, etc.

Additional Primary Responsibilities

  • Ensure brand pricing and gross profit is aligned to strategy by channel
  • Utilize various available analytic tools (Tableau, ACD, EzFocus, etc.) to identify local market intelligence and opportunities – consumer shifts/trends, channel dynamics, key account dynamics, etc.
  • Avoid program tracking inaccuracies, ensure accuracy, timeliness, and alignment with regional and individual state reporting
  • Support POS/VAP planning and buys
  • Coach, direct, and counsel team on overall performance; define expectations and monitor progress
  • Achieve engagement and motivation of the team to maintain an engaging work environment and ensure sound policies and procedures are adhered to

Minimum Qualifications

  • Bachelor’s degree in a related field; or an equivalent combination of education and experience
  • Five years of relevant experience
  • Able to obtain and meet industry licensing requirements as needed
  • Must possess a valid driver license and secure and maintain auto-liability insurance by state laws
  • Overnight travel as required
  • Physical demands with activity or condition for a considerable amount of time include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or mobile device
  • Physical demands with activity or condition may occasionally include walking, bending, reaching, standing, squatting, and stooping
  • Critical nature of this job may require extended hours, overtime, and weekends
  • May require occasional lifting/lowering, pushing, carrying, or pulling up to 20lbs

Physical Demands

  • Physical demands with activity or condition for a considerable amount of time include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or mobile device
  • Physical demands with activity or condition may occasionally include walking, bending, reaching, standing, squatting, and stooping
  • Critical nature of this job may require extended hours, overtime, and weekends
  • May require occasional lifting/lowering, pushing, carrying, or pulling up to 20lbs

EEO Statement

Southern Glazer's Wine and Spirits, an Affirmative Action/EEO employer, prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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