Manager, Modern Media Attention & Content Distribution

About the role

The Role

What You’ll Do

• Identify and shape brand moments, stunts, and ideas into content that is inherently newsworthy and primed for internet traction
• Own amplification strategy and outreach to ensure content travels beyond owned channels into media, social platforms, and key internet communities
• Build and maintain relationships with journalists, editors, social amplification accounts, creators, and community curators who drive sports conversation
• Get content into the feeds and platforms that matter — from traditional media to high-reach sports pages, Reddit, forums, and emerging channels
• Spot organic momentum early and capitalize on it with smart, timely follow-up outreach
• Translate brand initiatives into compelling pitches with clear angles that drive pickup and downstream amplification
• Time and execute outreach strategically to maximize coverage, reach, and cultural impact
• Track coverage and amplification across platforms, partnering with analytics teams to measure full-funnel earned impact
• Continuously refine approach based on what actually earns attention, engagement, and conversation
• Stay deeply connected to sports culture, media trends, and the evolving internet ecosystem to inform strategy and opportunity

What We’re Looking For

• 4-5+ years in PR/social with experience delivering earned media off of big ideas within sports, culture and entertainment.
• Proven track record of placing content that drives impact across mediums, but especially in social
• Deep understanding of modern earned media, including how it extends beyond traditional press and influencer marketing
• Strong relationships across:
• Sports media and digital outlets
• Social amplification accounts and cultural aggregators
• Creators, influencers, and independent publishers (e.g., newsletters, Substack writers)
• Strong instincts for what resonates online and why, with the ability to shape ideas into newsworthy moments
• Experience operating in fast-paced, reactive environments tied to live sports and cultural moments
• Excellent writing and storytelling skills for pitches, outreach, and narrative development

Benefits

When determining base pay as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/

Pay

$130,000 - $155,000 USD