Manager Media Strategy and Planning

About the role

As Manager, Media Strategy & Planning, you will build and oversee the execution of comprehensive, multi-channel media plans for Hilton, contributing to innovative and impactful campaign development from conceptualization through execution in a collaborative, fast-paced environment. You will ensure timelines are met, expectations across multiple partners are managed, and strong media safeguards are implemented, while providing subject-matter expertise, leading media agency relationships, and applying emerging tactics in the evolving advertising marketplace.

What You'll Do

• Lead the planning, management, and execution of Hilton's Masterbrand media campaigns, partnering with internal stakeholders and agency teams to deliver integrated, full-funnel media plans that achieve business objectives.
• Manage enterprise media partnerships and sponsorships, ensuring successful execution, ongoing optimization, and delivery against agreed business outcomes.
• Track, evaluate, and communicate partnership performance and value realization, developing executive-ready reporting that demonstrates business impact and informs future investment decisions.
• Lead the planning and activation of sponsorship and custom media programs with key media partners, ensuring strategic alignment with campaign objectives.
• Partner closely with internal marketing, creative, brand, and agency teams to ensure media, creative assets, and custom executions are aligned, delivered on time, and optimized across all placements and channels.
• Build strong cross-functional relationships across Marketing, Brand, Creative, Partnerships, and agency teams to successfully manage complex initiatives and drive projects from strategy through execution.

How You'll Collaborate

• Partner closely with Enterprise Marketing, Brand, Creative, Partnerships, and agency teams to align media strategy, creative assets, custom executions, timelines, and business objectives.
• Lead media agency relationships and provide the Marketing team with media strategy and planning subject-matter expertise.
• Build trusted relationships within the media community and across internal teams to manage complex initiatives in a collaborative environment.

Deliverables You'll Take Ownership Of

• Integrated, full-funnel Masterbrand media plans that achieve defined business objectives.
• Enterprise media partnerships and sponsorships executed, optimized, and delivered against agreed business outcomes.
• Executive-ready partnership performance and value-realization reporting that demonstrates business impact and informs future investment decisions.
• Sponsorship and custom media programs activated with key media partners and aligned to campaign objectives.
• Media and creative assets aligned, delivered on time, and optimized across placements and channels.

Minimum Qualifications

• Five (5) years of work experience at a media agency or in a corporate media role
• Experience planning across a wide array of media channels, including Social, TV/Video, Audio, Digital, and other non-traditional media
• Experience planning and stewarding cross-channel media campaigns and sponsorships
• Strong understanding of the programmatic digital landscape and how to use audience and data-targeting tactics
• This is a hybrid role based in our corporate office in Dallas, TX or McLean, VA
• Travel up to 10%

Preferred Qualifications

• BA/BS Bachelor's degree
• Project-management ability across critical and often fluctuating deadlines
• Experience overseeing college sports marketing and media partnerships
• Flexibility as needs evolve, with the ability to establish clear processes and direction
• Strong reputation within the media community
• Experience managing complex media plans across several lines of business

Benefits

• Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
• Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
• Paid parental leave – We offer paid leave for eligible Team Members, including partners and adoptive parents
• Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
• Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
• Mental health resources – Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
• Generous paid time off (PTO) – Recharge, relax, and take time for what matters most
• Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
• Financial security for your future – Our retirement plans make it easier to save for what's next

Pay

The pay range for this role is $90,000 – $130,000 and is determined based on applicable and specialized experience and location. Subject to plan terms and conditions, you will be eligible to participate in the Hilton Annual Incentive (Bonus) Plan, consistent with other team members at the same level and/or position within the Company.