Manager Media Planning
About the role
The Manager Media Planning leads the strategy, execution and day-to-day management of media campaigns across the U.S. and Canada market. This role works closely with agency partners and internal stakeholders to coordinate campaign delivery, monitor budgets and performance, maintain reporting, and ensure successful execution of media plans. The position plays a critical role in managing operational aspects of media planning and helping drive campaign effectiveness through strong coordination, attention to detail, and performance monitoring. At the global scope, this position provides the transversal support on measurement frameworks and rollout of the planning and performance tools. This position reports to Global Head of Media, Content and Digital Transformation.
Responsibilities
- Lead media strategy and media planning on US and Canadian markets
- Develop and rationalize media plans across digital and traditional channels in partnership with media agency teams.
- Establish measurement