Manager, Marketing & Label Services

Curiosity

We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.

Collaboration

Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.

Commitment

We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

About the Role

ADA or equivalent experience is seeking a strategic marketer. The candidate should have expertise in digital and traditional marketing strategy. This role is for Marketing and Label Services Lead. In this role, the Manager of Marketing and Label Solutions develops and leads all aspects of innovative marketing campaigns. These campaigns serve a diverse roster of independent artists and distributed label clients. This role sits at the intersection of creative storytelling and data-driven growth.

Responsibilities

• Lead and collaborate on creative digital rollout campaigns for ADA label partners to drive music streams, video views, user-generated content (UGC), and overall fan acquisition.
• Partner with artists and labels to build compelling social narratives and content strategies that elevate their brands and spark cultural conversation.
• Plan, execute, and optimize paid media budgets and digital advertising campaigns across social and streaming platforms to maximize return on ad spend (ROAS) and target key audiences.
• Craft, commission, and manage budgets for Label Services releases across content creation, influencer marketing, AR, and custom web development.
• Develop and maintain strong partnerships with digital platforms, third-party marketing agencies, content creators, and influencers.
• Monitor campaign performance in real-time, track short-form UGC trends, and deliver post-mortem analyses to measure effectiveness and optimize streaming consumption.
• Oversee the development and growth of artist communities and digital properties across YouTube, TikTok, Meta, Discord, microsites & more.
• Align with internal Commerce, Label Management, Publicity, and Sync teams to build cohesive, synchronized marketing campaigns.
• Maintain expert knowledge of social platforms, product updates, and emerging digital tools to define and achieve audience growth goals.
• Conceive and manage the strategy and execution for ADA’s own branded social media accounts.
• Provide general department support and assist with broader company initiatives, cross-functional tasks, and special projects as needed.

Requirements

• 3+ years in music industry digital/social marketing, with a consistent track record in paid media, viral marketing, and managing an artist roster with multiple projects simultaneously.
• Deep understanding of interactive technologies, website/CRM (Email/SMS) strategy, and major social platforms including TikTok, Meta (FB/IG/WhatsApp/Threads), YouTube, Discord, Snapchat, X, Pinterest, and Twitch.
• Passionate about fan-focused digital strategies with a strong pulse on cultural and social trends, particularly among Gen Z and Gen Alpha consumers.
• Strong background in accomplishing day-to-day digital strategies, with the ability to analyze data, extract insights, and communicate trends effectively.
• An outgoing, collaborative problem solver who excels under tight deadlines, moves projects forward with limited assets, and thrives in a fast-paced team environment.
• Outstanding organizational skills, confident leading team and client meetings, and a strong vision for social media content strategy.

Qualifications

• Bachelor’s degree or equivalent preferred.

Skills

• Hands-on digital advertising experience.
• Agency experience.
• Experience running or developing online fan accounts for artists to generate UGC.
• Interest or experience in gaming and streamers.
• Graphic design (eg. Canva, Photoshop) and video editing skills (eg. FinalCut, Capcut).
• Familiarity with file sharing applications, rippers, converters, encoders, etc.
• Experience using project management software (eg Airtable or Asana).

Benefits

Links to relevant documents:

• 2026 Benefits At A Glance final.pdf
• EVerify Participation Poster.pdf
• Right To Work .pdf

Pay

$75,000 to $90,000 Annually

Schedule

This position requires a minimum of 4 days per week in the office.