Manager, Marketing Analytics

About the role

Join Sallie Mae, a leader in student finance, as a key member of the Marketing Analytics team. You'll play a crucial role in analyzing marketing performance data, translating insights into actionable strategies, and driving impactful business outcomes.

Responsibilities

• Create, enhance, and analyze reporting on marketing channels to measure engagement, conversion, and trends for marketing optimization.
• Manage forecasting process and provide relevant information to stakeholders.
• Provide insights on behavior patterns and trends, making strategic recommendations from analysis.
• Identify key areas of need for analysis and proactively seek out analysis opportunities.
• Serve as a subject matter expert in paid media analytics and data sources.
• Respond to inquiries about specific questions from across the enterprise.
• Engage with network of analysts and peers to discover new data opportunities, applications, and usages.
• Analyze existing code to understand opportunities for improvement and explore opportunities to streamline and automate current processes.
• Develop expert-level knowledge of all data sources and present information clearly to target audiences.
• Continuously develop technical skills while enhancing strategic aspects of the job.

Requirements

• Bachelor’s Degree in Business, Finance, Economics, Sciences, Engineering, or Marketing.
• Minimum of 5+ years quantitative analysis experience with a focus on marketing analytics (3+ years if holds a Master's Degree).
• Minimum of 5+ years of experience utilizing SQL to extract and manipulate large datasets to produce strategic insights and performance reports (3+ years if holds a Master's Degree).
• Highly motivated, proactive, resourceful, and able to interact effectively with cross-functional teams.
• Attention to detail with the ability to recognize discrepancies in data, reporting, and forecasting tasks.

Qualifications

• Confidently and effectively handle multiple projects simultaneously and under tight deadlines.
• Strategic thinker with strong leadership skills, capable of working autonomously and effectively in a dynamic and changing work environment.

Skills

• Strong technical skills in SQL and data manipulation.
• Ability to interpret data and present analyses in a way that senior management can act on.
• Expertise in the company's data warehouse and the ability to leverage it for analysis.
• Proven ability to identify and solve business problems using analytical and technical expertise.
• Passion for digging into complex data to reveal opportunities and exploit unrealized potential.

Benefits

Our benefits package includes competitive base salaries, bonus incentives, generous paid time off, and comprehensive health and wellness programs. We also offer tuition reimbursement, family scholarships, and career development opportunities. Join us to make a difference in the lives of students and future generations.