Manager, Lifecycle Analytics

About the role

The Manager, Lifecycle Analytics role is part of the Women’s Health team at Pharmavite, comprising Bonafide, Uqora, and Equelle. This role is not available for immigration sponsorship or support, including completing the Form I-983 training plan required for STEM OPT.

Responsibilities

• Own customer lifecycle analysis including acquisition cohort segmentation, repeat purchase behavior, churn, and lifetime value
• Build and refine LTV models, cross-sell and upsell analysis, and replenishment insights
• Develop and maintain dashboards and reporting to track key lifecycle KPIs
• Partner closely with CRM and commercial teams to identify opportunities to improve and optimize the customer experience
• Analyze the impact of CRM and lifecycle initiatives on engagement and incremental customer value
• Provide clear recommendations and insights to senior stakeholders and leadership

Requirements

• 5–8+ years of experience in customer analytics, lifecycle analytics, or related roles
• Strong background in cohort analysis, segmentation, retention, and lifetime value modeling
• Proficiency with analytics and data tools, including SQL, Python or R, and BI platforms
• Familiarity with CRM platforms and lifecycle marketing concepts
• Experience working in DTC, omnichannel, and consumer goods preferred
• Strong communication skills and ability to manage cross-functional relationships
• Bachelor's degree in a quantitative field or equivalent relevant experience

Qualifications

Here, career paths aren't predefined, and bureaucratic limitations don't exist -- you have the opportunity to grow, learn from industry pioneers, and develop the way you want to. Our Women’s Health brands are investing more in the development of our team -- to help us deliver on our purpose and help you achieve your career aspirations. Our environment is geared to fuel curiosity, encourage experimentation, and generate learning as this is the way we develop ourselves and our organization.

Benefits

• Competitive compensation programs
• 401K match
• Other wellness benefits

Pay

SALARY RANGE National Target Base Pay Range: $74,000.00 - $124,000.00. The salary range for this position is based on national standards. For candidates in California and New York metro the Target Base Pay Range is $83,000 - $138,000, to reflect the cost of living and market conditions in those areas.

Schedule

Not specified

Benefits

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Skills

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Benefits

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