Manager, Lifecycle Marketing Analytics

At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 550 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together? We are seeking a strategic and highly analytical Lifecycle Marketing Analytics Manager to lead measurement and performance insights across our targeted and triggered lifecycle, CRM, and promotions efforts. This role will oversee a team of analysts and serve as the strategic thought partner to Lifecycle, CRM, and Promotions leadership on promotional investment, experimentation, new customer conversion, retention, and cross-product adoption. Your insights will directly inform how we invest in our customers and scale our lifecycle programs. What you’ll do: Experience: Lead a team of data analysts, covering lifecycle, promotions, and CRMDeliver clear, data-driven insights and recommendations to senior leadershipOwn measurement of promotional and reinvestment spend, including incrementality, ROI, and offer optimizationSet experimentation standards across lifecycle and CRM, including hypothesis development, test design, power analysis, and holdout strategyMeasure and optimize lifecycle programs across onboarding, first-time deposit (FTD) conversion, retention, and reactivationDevelop targeting, pricing, and measurement strategies for cross-product adoption and cross-sell campaignsPartner with the CRM team to define audience, eligibility, and trigger logic for campaigns executed in BrazeBuild scalable analytics solutions, such as automated test readouts, always-on holdouts, and audience pipelines, to support lifecycle operations at scaleDrive adoption of AI tools across the team, integrating LLMs into analytics and lifecycle workflows to increase throughput and scale Technical Skills: Advanced SQLTableau (strongly preferred) or similar BI toolExcelPython (preferred for statistical analysis, experimentation, or automation)dbt or similar data transformation tools (preferred) Soft Skills: Exceptional communicator, with experience presenting to senior leadershipAbility to influence cross-functional partners (Lifecycle, CRM, Promotions, Finance, Product)Comfortable balancing hands-on work with team leadership What you have: 5+ years of experience in lifecycle, CRM, retention, or growth analytics1+ year of experience managing analystsProven experience measuring and optimizing promotional, incentive, or reinvestment spendDeep experience with experimentation, including A/B testing, holdout design, and power analysisExperience supporting targeted and triggered lifecycle programs at scaleExperience partnering with CRM teams and platforms (Braze strongly preferred)Hands-on experience applying AI tools (e.g., LLMs, coding assistants) to analytics workflows, and coaching others to adopt themExperience with cross-product adoption or cross-sell strategy (preferred)Experience in daily fantasy, gaming, or another app-based B2C business (preferred) Where you’ll live: While we prefer candidates based in Atlanta, we are open to qualified applicants from anywhere in the U.S. and are willing to consider remote candidates. Working at PrizePicks: The typical salary range for this position is $190,000 to $210,000. At PrizePicks, we consider your role, level, and where you'll be working when determining our salary ranges. The compensation info you see on our job postings gives you an idea of the starting pay range for the position. Your actual pay within that range will depend on your specific work location, as well as your skills, experience, and education. Your recruiter will be happy to chat more about the specific pay range for your location and how we arrived at it during the hiring process. This application period will remain open for 30 days. We’re committed to finding the best candidate, so this date may be adjusted, and any changes will be reflected in this posting. Date Posted: 10/20/26 Benefits you’ll receive: In addition to your great compensation package, full-time employees will be eligible for the following perks: Company-subsidized medical, dental, & vision plans 401(k) plan with company matchAnnual bonusFlexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)Generous paid leave programs, including 16-week paid parental leave and disability benefitsWorkplace flexibility and modern work schedules focused on getting the job done, not hours clockedCompany-wide in-person events and team outingsLifestyle enhancement programCompany equipment provided (Windows & Mac options)Annual performance reviews with opportunities for growth and career development You must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. PrizePicks is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.