Manager, Analytics

Responsibilities

• Lead the day-to-day analytics on an account, partnering with both internal VaynerMedia and client teams to drive insights and recommendations for client campaigns.
• In partnership with the media, strategy, and creative teams, establish hypotheses to test key metrics to inform decisions, measure media success, and audience performance.
• Scope, prioritize, execute tests (or work with measurement partners), and interpret test results.
• Agregate learnings for share-out to key client stakeholders.
• Build and maintain dashboards: establish partnerships with clients to visualize data based on client specifications, business goals, and KPIs to enable faster insights, recommendations, and tailor reporting to meet ongoing client needs.
• Lead and teach analysts and senior analysts on best practices of marketing analytics.
• Experience living in data of organic social media, analyzing reach, retention, and engagement to understand where customer attention is underpriced and how our creative can tap into current culture.
• Fluency in organic social media analytics—know exactly why a piece of content popped off (or why it tanked) based on audience retention, watch time, and engagement metrics, and know how to advise the team on what to do next.
• Provide oversight for 2-3 analysts/senior analysts on account.

Qualifications

• 5+ years experience in digital marketing analytics, preferably with a media focus and specifically an in-depth understanding of social platforms.
• Experience with campaign analyses working within digital platforms including Google Ads, DV360, Facebook, Amazon, TikTok, Twitter, Snapchat.
• Experience working with analytics, attribution, and measurement systems such as Google Analytics, Nielsen, IRI, Millward Brown, Oracle.
• Strong storytelling capabilities and experience with data visualization tools such as Tableau or equivalent.
• Advanced skills in Excel including pivot tables, V-Look Ups, and macros.

Pay

Base Salary: $85,000 - $100,000 USD

Schedule

Not specified