Manager, Analytics

Overview

What does Zenith Analytics do?

Working closely with both the Business Planning and Activation teams, Analytics designs the data strategy to tie our clients’ marketing to real-world business goals. We then mine that data to optimize campaigns and tell the stories that bring our clients closer to their marketing, helping them understand if they’re talking to the people they want, and if they’re doing it the right way.

Responsibilities

• Work closely with the Business Planning and Activation teams to design data strategies.
• Mine data to optimize campaigns and tell stories.
• Build great stories with Analysts and Senior Analysts.
• Formulate a vision for accounts with Associate Directors.
• Execute on that vision with Analysts and Senior Analysts.
• Work with junior-level staff members to manage day-to-day deliverables.
• Communicate complex ideas to both external and internal clients.
• Show strong project management skills.
• Query relational databases.
• Use digital media and analytics tools (Ad Servers, Measurement Vendors, BI Software).
• Analyze digital media marketing metrics.
• Show strong analytical skills, including the ability to analyze raw data, draw conclusions, and summarize actionable recommendations and their forecasted outcomes/implications.
• Use statistical analyses to determine digital performance relative to benchmarks, testing results, and audience insights.
• Show world-class customer service skills.

Requirements

• 3+ years of work experience in media or related field.
• 1+ years in a managerial or supervisory role.
• Bachelor’s degree. Degree in a related field is a plus (i.e. STEM, Economics, Marketing, etc.).
• Ability to communicate complex ideas to both external and internal clients.
• Demonstrated strong project management skills.
• Experience with querying relational databases.
• Experience with digital media and analytics tools (Ad Servers, Measurement Vendors, BI Software).
• Extensive experience with digital media marketing metrics.
• Strong understanding of traditional and digital advertising, strategy, and measurement.
• Advanced Excel skills (ability to work with macros, advanced formulas, pivot tables) and experience working with large data sets.
• Ability to structure and manipulate large data sets to answer business questions.
• Understanding of a broad range of online advertising media channels such as Search, Display Banners, Email, Contextual, and Social, as well as subject matter expertise in at least one of these areas.
• Develop strong collaborative relationships with media team members and partners.
• Show proven skills in analytical and strategic thinking, project management, presenting, and communication.
• Show world-class customer service skills.

Qualifications

• At least a year’s worth of experience managing junior-level staff members.
• At least four years of prior professional experience.

Skills

• Ability to represent the team to external clients.
• Strong analytical skills.
• Strong project management skills.
• Ability to structure and manipulate large data sets.
• Ability to analyze raw data and draw conclusions.
• Ability to summarize actionable recommendations and their forecasted outcomes/implications.
• Ability to use statistical analyses to determine digital performance relative to benchmarks, testing results, and audience insights.
• Ability to present findings effectively.
• Ability to communicate complex ideas clearly.

Benefits

• Medical coverage.
• Dental coverage.
• Vision coverage.
• Disability coverage.
• 401(k) plan.
• Paid time off.

Pay

USD $88,540.00 - USD $141,687.00/Annually.