Manager / Lead Associate Marketing - SRx

About the Role

We are seeking a Manager / Lead Associate Marketing SRx (Specialty generic injectables) to develop and implement marketing and sales strategies for assigned products, manage annual budgets and latest estimates for product revenues and margins, coordinate with the Sales team and other cross-functional teams to deliver revenues for products, and achieve market share targets. This role also manages sales operations to support SRx sales team activities.

Responsibilities

• Develop and implement generic injectable product strategies, with product management responsibility for both assigned in-line products and new product launches.
• Develop product forecasts (volume and financial) for assigned new products to evaluate potential opportunities and enable production planning, by collecting and analyzing data on products, customers, competitors, market shares, pricing trends, reimbursement policies, and regulatory requirements.
• Develop and update the financial forecast of the assigned product portfolio for the annual budget and quarterly estimate process, monitor product performance trends versus budget and estimate, provide insights and comments on variances, and proactively drive product performance.
• Formulate product strategy maps, setting near-term and long-term market share targets, utilizing inputs from customers, syndicated data, export data, and external market research.
• Analyze the external environment, market trends, and customer behavior to guide demand planning and provide inputs to Supply Chain for demand planning, driving business growth and maximizing value from the commercial portfolio.
• Coordinate with various cross-functional teams on the execution of processes related to Pre-Launch and Launch, including participating in the filing to launch process, leading pre-launch meetings, developing pricing strategies, and prioritizing customer targets and positioning of the product in the IDN sales team bag.
• Review product line pricing versus market pricing and recent price changes, adjust pricing in response to competitive actions, and analyze competition and market pricing to set WAC price and pricing for new products.
• Work with cross-functional teams to review and agree on new prices and price changes, review quarterly PHS Pricing and sign-off for submission to the wholesaler, and provide floor pricing to the IDN Sales team.
• Create marketing material such as sell sheets and product catalogs for distribution to customers, collaborate with agencies on design, and manage approval of marketing material with the Promotional Review Committee for submission to The Office of Prescription Drug Promotion (OPDP).
• Build and publish reports from SAP data required by the SRx sales team to track customer contract pricing, sales performance, contract compliance, and any other ad hoc reports.

Qualifications

• Educational qualification: Bachelor’s degree in Pharmaceuticals, Marketing, or Business Major; MBA preferred.
• Minimum work experience: 3-5 years of industry experience.
• Skills & attributes:
  • 2-3 years of generic pharmaceutical marketing experience in product management preferred; generic injectable experience a plus.
  • Knowledge of Hospital, IDN, Specialty Clinic, and Group Purchasing Organization Channels.
  • Strong understanding of sales force needs, market trends, customer requirements, competitor behavior, promotion process, product management, and pricing in the Health Systems space.
  • Good communication (written & verbal), financial, and interpersonal skills.
  • In-depth knowledge of secondary market research (e.g., IQVIA, Symphony).
  • Good analytical & problem-solving skills; MS Office proficiency.

Additional Information

Must be a U.S. citizen or lawful permanent resident of the U.S. or otherwise authorized to work in the U.S. without requiring visa transfer or sponsorship, now or in the future.

Our Work Culture

At Dr. Reddy’s, our credo is "Good Health Can't Wait," and it guides all our actions. We see healthcare solutions as a means to help patients lead healthier lives and are always attuned to the new and the next to empower people to stay fit. We foster a culture of empathy and dynamism, where people with diverse skills are bound together by a common purpose and value system, enabling them to achieve shared success.