Manager, Integrated Media - Hydro Flask

About the role

Our Home & Outdoor division is united by thoughtful design and lasting quality. From kitchens to campsites, we provide consumers with premium, innovative products for life — in and out of the home. This business unit includes our OXO, Osprey, and Hydro Flask brands, and this role may support one or more of these brands. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Position details

Position: Manager, Integrated Media – Hydro Flask. Department: Marketing for Hydro Flask. Work Location: Bend, Oregon, Hybrid (work 3 days onsite). Hybrid schedule: in-office collaboration Tuesday through Thursday, with the option to work remotely on Mondays and Fridays; eligibility and schedules may vary based on business needs and manager expectations.

Responsibilities

• Support the Sr. Manager, Media & Social Strategy, Hydro Flask as SPOC and media decision maker by preparing clear, aligned Hydro Flask media requests, briefs, feedback, priorities, and escalation inputs for the media AOR.
• Translate Hydro Flask brand priorities, commercial goals, product launches, retail moments, and campaign objectives into actionable media briefs and integrated media plans.
• Coordinate with Brand, Retail Sales, DTC/eCommerce, Marketing COE Media & Analytics, and agency to align media plans to business priorities, budget guardrails, timing, and measurement expectations.
• Manage day-to-day media planning and activation follow-through across paid social, search, programmatic, display, retail media, e-commerce, and DTC performance channels.
• Monitor campaign timelines, deliverables, approvals, pacing, performance, and optimization needs; identify risks early and support resolution with the Marketing Director, COE, and agency partners.
• Capture campaign learnings, performance highlights, budget implications, and key decisions to support future planning, executive updates, and cross-functional alignment.
• Serve as a key liaison between media and creative teams, translating media strategies into clear creative requirements, coordinating asset development and delivery.
• Leverage performance insights to inform creative testing and optimization.

Skills

• Excellent communication skills, both written and verbal.
• Proficiency in social media management tools.
• Ability to work in a fast-paced environment and manage multiple tasks simultaneously.
• Strong attention to detail and organizational skills.
• A proactive and creative mindset with a passion for storytelling through social media.
• Experience with paid media execution either in an agency or in-house.
• Demonstrated ability to speak the voice of the brand through social media communication.
• Demonstrated high degree of customer service.
• Ability to manage and influence remote teams.
• Successful track record of interacting and collaborating with other departments on both planning and execution.

Minimum Qualifications

• Bachelor's Degree.
• 5+ years of experience planning, managing, or activating digital media campaigns across paid social, search, programmatic, display, retail media, e-commerce, or DTC channels.
• Demonstrated ability to translate brand priorities into media briefs, agency direction, campaign timelines, performance expectations, and optimization actions.
• Experience working with media agencies and cross-functional partners in a matrixed operating model, including clear ownership of feedback, escalation, and decision routing.
• Working knowledge of Amazon Ads and retail media platforms such as Walmart Connect, Target Roundel, and other relevant retailer media networks.
• Strong understanding of campaign measurement, pacing, budget stewardship, performance reporting, and executive-ready communication of risks, learnings, and next steps.
• Strong analytical skills with the ability to turn complex performance data into meaningful business insights.
• Understanding of media measurement, attribution, incrementality, and marketing KPIs.
• Strong project management skills with the ability to manage multiple campaigns and priorities simultaneously.
• Authorization to work full-time in the United States.

Preferred Qualifications

• Master of Business Administration.
• Experience with graphic design tools (e.g. Adobe Creative Suite) is a plus.

Benefits

• Salary + Bonus
• Healthcare
• Dental
• Vision
• Paid Holidays
• Paid Parental Leave
• 401(k) with company match
• Basic Life Insurance
• Short Term Disability (STD)
• Long Term Disability (LTD)
• Paid Time Off (PTO)
• Paid Charitable (volunteer) Leave
• Educational Assistance