Manager, Integrated Marketing - Social, Creator & Content, OXO

About the role

Our Home & Outdoor division is united by thoughtful design and lasting quality. From kitchens to campsites, we provide consumers with premium, innovative products for life -- in and out of the home. This business unit includes our OXO, Osprey, and Hydro Flask brands, and this role may support one or more of these brands. Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent! Based in New York, NY.

Responsibilities

• Lead and evolve OXO's organic social media strategy across TikTok, Instagram, Facebook, Pinterest, YouTube, and emerging platforms.
• Develop a social-first content strategy that translates brand priorities, product innovation, and cultural trends into engaging, platform-native content.
• Own the social editorial calendar, ensuring a balanced mix of brand, product, category, community, and cultural content.
• Drive TikTok growth through trend analysis, creator partnerships, social listening, SEO, and rapid testing.
• Lead creator, influencer, and user-generated content (UGC) programs across organic, earned, and paid channels.
• Partner with creators and agencies to develop authentic, high-performing content that aligns with brand standards and platform best practices.
• Collaborate with Brand, PR, Creative, Media, DTC, and Retail teams to create integrated campaigns and maximize cross-channel impact.
• Manage agency relationships, budgets, timelines, briefs, and deliverables while ensuring quality, efficiency, and measurable results.
• Oversee community management, social listening, competitive analysis, trend monitoring, and escalation protocols.
• Measure and analyze social, creator, and content performance, using insights to optimize engagement, brand awareness, consideration, and business results.
• Develop reporting frameworks and testing plans to drive continuous improvement across social and creator programs.
• Connect social media performance to broader brand and business objectives.

Skills

• Proven experience leading social media, creator and content strategy for a consumer brand and/or agency.
• Experience optimizing digital content to improve engagement, achieve business goals, and drive