Manager, Integrated Marketing
Company Summary: Zoro.com is a leading eCommerce platform offering nearly 12 million tools, parts and supplies for our business customers. Launched in 2011, we brought a B2C-like experience to the B2B industry, and continue to be at the forefront of digital innovation at the intersection of technology and distribution. We have rapidly grown to over $1 billion in annual revenue and we’re just getting started!
About the role
Job Summary: The Integrated Marketing Manager is responsible for developing, coordinating, and optimizing integrated marketing programs that support customer engagement, order frequency, and long-term customer value. This role translates customer and business insights into cross-channel marketing plans and coordinates execution with channel owners and other business partners.
Responsibilities
- Develop and maintain the integrated marketing roadmap for assigned customer journeys, merchandising priorities, and seasonal business objectives.
- Coordinate cross-channel campaign planning, including audience selection, content and offer alignment, execution readiness, and performance measurement.
- Partner with customer strategy, content, promotions, category management, merchandising, and pricing teams to develop communication plans supporting priority categories, suppliers, and growth initiatives.
- Advise channel owners on audience, message, timing, and coordinated campaign execution.
- Analyze customer-segment and campaign performance and recommend changes to improve customer engagement and order frequency.
- Establish and improve campaign processes, including intake,