Manager, Integrated Marketing

For our client, we are seeking a Manager, Integrated Marketing to join the team of a leader in the Information Technology space. This role will lead integrated marketing initiatives for a Canadian market casino offering, with a strong focus on connecting product and brand positioning to culturally relevant campaigns. You will partner closely with creative teams, agencies, and cross-functional stakeholders to deliver full-funnel marketing programs that support growth objectives and local engagement. The ideal candidate will bring a blend of strategic thinking, data-driven decision-making, and market knowledge to help shape campaigns that resonate with diverse audiences. Location: Remote - US based candidates only, no visa sponsorship available Compensation: $100,000 – $120,000 annually Responsibilities Lead integrated marketing efforts for Casino in the Canadian market Create marketing strategies and briefs aligned with growth metrics Convert product and brand positioning into culturally relevant campaigns Manage full-funnel campaigns across channels with collaboration from multiple teams Launch campaigns around significant cultural moments, optimizing for local engagement Collaborate with creative teams and agencies to resonate with audiences Leverage data insights to refine strategies and enhance outcomes Qualifications 5+ years of marketing experience in gaming, sportsbook, casino, or regulated sectors Deep understanding of the Canadian market, particularly sports, culture, and consumer behavior Experience in developing integrated, multi-channel marketing campaigns Familiarity with content, media partnerships, and beyond typical performance marketing Proven ability to work independently in a fast-paced environment with competing priorities Strong analytical skills for data-driven marketing decisions Excellent cross-functional communication and storytelling abilities Benefits Inclusive hiring practices and accommodations for applicants with disabilities Opportunity for personal and professional development in a fast-growing sector Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.