Manager, Integrated Marketing

This role is not eligible for immigration sponsorship.

About the role

Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions, and networks systems. For more than four decades, Samsung has driven innovation, economic growth, and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services, and AI technology, we’re creating smarter, sustainable, and more connected experiences that empower people to live better.

Responsibilities

• Assist with the development and execution of the TV/Audio marketing strategy for Samsung’s TV/Audio lineup.
• Support integrated marketing programs to drive strategic product launches and brand-building initiatives that enhance brand desire and preference.
• Manage key products/campaigns from strategic/creative brief through to execution.
• Translate product launches, seasonal priorities (Key Commercial Moments), and business objectives into full-funnel marketing plans.
• Support the development of integrated campaign strategies spanning paid media, social/influencer, digital, partnerships, CRM, shopper marketing, and creative—ensuring consistent messaging and brand experience across all consumer touchpoints.
• Develop a deep understanding of products, market opportunities, brand objectives, and financial goals, and establish processes for collecting consumer insights to inform marketing strategies.
• Assist in reviewing marketing goals and KPIs aligned with business objectives and secure alignment from stakeholders, including Executive Management, Product Marketing, and Samsung HQ.
• Drive the creative development of consumer marketing campaigns and deliver integrated marketing briefs for communications across TV, digital, social, and earned channels.
• Partner with the consumer insights team to test positioning and creative concepts through final execution.
• Deliver insights, make recommendations, and execute changes across integrated marketing campaigns.
• Prepare decks and documents to ensure alignment among internal stakeholders, including executive management, product marketing, and global HQ.
• Collaborate with brand design and legal teams to ensure all assets are approved.
• Localize assets from global HQ for use in campaigns, digital, social, and experiential marketing.
• Develop executive-ready campaign recaps and business performance reports.
• Consolidate channel campaign performance across media, retail, PR/social, CRM, and Samsung.com, translating data into actionable insights and recommendations.
• Support leadership presentations and executive updates.
• Perform day-to-day management of budgets and own the financial approval process.
• Create and submit project proposals into the Samsung procurement bid management system (BQMS).
• Manage marketing assets, ensuring availability for internal teams, agencies, and retailers.
• Review marketing assets with key departments like legal and brand design teams.

Requirements

• 7+ years in consumer marketing, integrated marketing, brand strategy, or GTM planning, preferably in consumer-packaged goods or electronics industry.
• Demonstrated strategic planning skills.
• Experience developing and managing integrated marketing campaigns across multiple channels.
• Experience collaborating with agencies and cross-functional teams.
• Proven ability to manage multiple stakeholders in a fast-paced environment.
• Excellent communication, presentation, and decision-making skills.
• Exceptional PowerPoint skills; proficient in all other MS Office products.
• Strong Excel skills, including data analysis and dashboard creation.
• Bachelor’s Degree required; MBA preferred.

Benefits

Regular full-time employees (salaried or hourly) have access to benefits including:

• Medical, Dental, and Vision insurance.
• Life Insurance.
• 401(k) retirement plan.
• Employee Purchase Program.
• Tuition Assistance (after 12 months).
• Paid Time Off.
• Student Loan Program (after 6 months).
• Wellness Incentives.

In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.