Manager, Influencer Partnerships

Purpose

This role will support the development and execution of C3 and C4 creator partnerships and influencer engagement initiatives. It will help drive impactful social-first campaigns by managing creator relationships, supporting campaign operations, monitoring emerging trends, and ensuring seamless execution across partnerships.

Engagement

• In partnership with the Associate Director, maintain and build solid working relationships with both internal and cross-functional teams and external talent teams.
• Work cross-functionally with internal teams to oversee and manage digital influencer campaigns to ensure consistency, equitable partnerships, legal compliance, and brand safety.
• Provide project updates, performance insights, and recommendations to the Associate Director and cross-functional stakeholders.
• Support creator engagement initiatives, including in-person events, bespoke merch development and seeding, and in-platform communications.
• Work with creators, talent teams, vendors, and other external partners across influencer, content, and digital partnership work.

Delivery

• Support the development and execution of paid and organic influencer efforts, including partner identification, campaign briefs and creative concepting, timeline and deliverable management, and reporting.
• Develop clear and compelling creative briefs that translate organizational priorities and complex topics into engaging, platform-specific content opportunities for creators.
• Draft and manage influencer newsletters and communications that provide creators and supporters with updates, opportunities, resources, campaign information, and ways to engage.
• Identify and vet potential influencer partners across TikTok, Instagram, YouTube, and emerging platforms, with an eye toward audience alignment, cultural relevance, and campaign goals.
• Partner with the Associate Director to develop and execute creative ideas and content concepts that leverage creator voices, platform trends, and audience insights to drive engagement and impact.
• Stay on top of emerging content, creator, cultural, and platform trends, identifying opportunities to inform and strengthen content and partnership work.
• Manage influencer content review workflows, including coordinating internal review chains, collecting feedback, communicating edits, tracking approvals, and ensuring content moves efficiently from concept to publication.
• Maintain and organize creator databases, partner records, and campaign tracking systems to ensure accurate and accessible information.
• Support contract administration and management across influencer partnerships, content work, digital partnerships, and vendors, including coordinating agreements, tracking deliverables and contractual obligations, and ensuring work is executed against agreed-upon terms and timelines.

Knowledge, Skills and Abilities (KSAs)

• 3–5 years of influencer marketing, content strategy, digital partnerships, and/or social media experience.
• Strong understanding of influencer culture, content and social platforms, and what makes content resonate with different audiences.
• Experience developing social-first creative concepts and briefs.
• Strong attention to detail and ability to manage multiple moving pieces, deadlines, deliverables, and contractual requirements across concurrent projects.
• Able to prioritize, manage, and move along multiple projects, anticipate project breakdowns, and clarify needs to meet project goals.
• Savvy content strategist who understands how to leverage creators, cultural and content trends, social platforms, including emerging platforms, and digital tools.
• The ideal candidate thrives in a fast-paced work environment, understands and values strong processes, has experience with social media and ways to leverage content creators, and has a passion for social change.