Influence & Partnership Manager

This position is remote and focused on national influencers and partnerships. Preferred locations are Pacific, Mountain, or Central time zones: California, the Pacific Northwest, Arizona, Colorado, Las Vegas, NV, Salt Lake City, UT, and Dallas, TX. Extensive travel required—up to 70%.

About the Role

Lead brand influencer and creator partnership strategy across awareness, credibility, retail activation, and customer acquisition. Responsible for identifying, negotiating, managing, and scaling influencer partnerships that build brand trust, drive consumer engagement, and create measurable business impact across retail, Amazon, and DTC channels.

Responsibilities

• Identify, source, and vet micro, mid-tier, macro, and strategic influencer partners aligned with brand positioning, audience, and growth objectives.
• Build influencer pipelines across sports, fitness, wellness, lifestyle, performance, and culture verticals.
• Evaluate creators based on audience quality, engagement, brand fit, authenticity, content quality, and conversion potential.
• Develop tiered influencer strategies spanning seeding, paid partnerships, ambassador programs, and marquee talent relationships.
• Source athletes, experts, trainers, wellness professionals, and creators who strengthen brand credibility and generate high-value content assets.
• Develop influencer and ambassador programs that support product launches, retail activations, sampling initiatives, and community engagement.
• Lead negotiation of influencer rates, deliverables, usage rights, whitelisting permissions, paid media rights, exclusivity, and partnership terms.
• Structure agreements to maximize content usage flexibility across paid media, retail, Amazon, social, PR, website, and future marketing initiatives.
• Secure rights for amplification, licensing, retailer presentations, and long-term brand asset utilization.
• Optimize deals to balance cost efficiency, performance potential, and long-term partnership value.
• Partner with legal and leadership teams on contract execution, compliance, disclosures, risk management, and approval processes.
• Manage influencer campaign timelines, briefs, approvals, deliverables, posting schedules, and execution.
• Coordinate product shipments, launch timing, content approvals, usage-rights documentation, and activation logistics.
• Maintain influencer calendars, posting cadence, deliverable trackers, campaign reporting, and operational workflows.
• Coordinate influencer participation in retailer events, trade shows, sampling programs, consumer activations, and brand experiences.
• Manage creator content collection, organization, tagging, distribution, and cross-functional utilization across marketing channels.
• Support athlete, celebrity, and strategic talent relationships, including appearances, deliverables, and contractual obligations.
• Develop influencer programs that support retail sell-through, shopper marketing initiatives, customer acquisition, and distribution growth.
• Partner with sales and marketing teams to align influencer activity with retailer priorities, promotions, and key customer initiatives.
• Ensure influencer-generated content is repurposed across paid media, Amazon, retail marketing, retailer presentations, and consumer communications.
• Identify opportunities to expand high-performing creators into long-term advocates, ambassadors, and retail activation partners.
• Build and manage long-term influencer, ambassador, athlete, celebrity, and strategic talent relationships that drive sustained brand credibility and consistency.
• Develop partnership roadmaps that maximize value across paid media, retail support, PR opportunities, and brand storytelling.
• Cultivate relationships with agents, managers, creators, and talent networks to secure competitive partnership opportunities.
• Identify emerging talent early and establish strategic affiliations before market value increases.
• Track influencer performance across reach, engagement, traffic, conversions, sales lift, attribution, and ROI metrics.
• Partner with Growth and Analytics teams to evaluate creator effectiveness, paid usage performance, whitelisting results, and content scalability.
• Identify top-performing content suitable for paid media investment and broader channel deployment.
• Build dashboards, attribution frameworks, affiliate tracking programs, and post-campaign reporting to improve decision-making and measurement.

Requirements

• High School Diploma required; Associate degree or higher preferred.
• 2–4 years of experience in influencer marketing, talent partnerships, creator marketing, or social partnerships.
• Experience working with consumer brands, CPG, wellness, sports, beverage, or lifestyle brands preferred.
• Strong network of creators, agents, managers, or influencer ecosystem relationships preferred.
• Proven experience negotiating influencer deals, including usage rights, whitelisting, paid media rights, and deliverable structures.
• Strong understanding of influencer performance metrics including engagement, CPM, CPV, attribution, and conversion measurement.
• Experience managing influencer campaigns across paid, organic, retail, and performance marketing objectives.
• Highly organized with strong project management and communication skills.
• Comfortable balancing creative relationship-building with performance accountability.
• Familiarity with influencer platforms, affiliate tools, attribution tools, and reporting systems preferred.

Pay

This is an exempt, salaried position. Salary offered is based on relevant experience at the time of hire.

Benefits

• Elective benefits include health, dental, vision, critical illness, accident, voluntary life, and other insurances.
• Company-paid benefits include short-term disability, long-term disability, and employee life insurance.
• Eligibility to participate in 401K plan after 90 days of employment, including a company match.
• Monthly accrued Paid Time Off in addition to leadership-approved holidays.