Manager, Graphic Design

About Us

Girl Scouts of the USA (GSUSA) was founded in 1912 and is the preeminent leadership development organization for girls. With millions of alumnae across the country and the world, GSUSA champions girls as they explore their worlds, try new things, and develop the courage, confidence, and character to make the world a better place. The Marketing team at GSUSA plays a key role in ensuring the Girl Scout brand remains relevant, visible, and engaging for today’s audiences.

Essential Responsibilities

• Design assets (digital and print) that are on brand using brand guidelines
• Lead the creation of high-quality digital and print assets (e.g., web, social, marketing materials, program resources) that consistently reflect the Girl Scout visual identity and brand standards
• Apply brand guidelines thoughtfully across formats and channels while adapting designs to meet specific audience, platform, and communication needs
• Ensure creative work meets quality, accessibility, and production standards, partnering with internal stakeholders to refine assets as needed
• Create concepts and mood boards that tell the Girl Scout story in market
• Collaborate with cross-functional partners to refine concepts from ideation through execution, ensuring alignment with business and marketing goals
• Advise on visual brand guidelines to drive brand consistency in market
• Review creative work and offer constructive feedback to internal teams and partners to uphold brand quality and integrity
• Identify opportunities to clarify or socialize brand standards to support effective and consistent use in market
• Consult with internal departments and Girl Scouts on creative projects as needed
• Partner with internal departments and Girl Scout councils to understand creative needs, provide design expertise, and recommend solutions that align with brand and marketing goals
• Offer consultation and creative direction throughout the project lifecycle, from early planning through final execution
• Build collaborative relationships that support effective decision-making, clear communication, and successful project outcomes

Required Competencies

• Facility in using data to shape and optimize content
• Excellent communication skills with the ability to explain and influence across different audiences
• Ability to independently manage projects from conception to delivery

Required Technical Skills

• Highly skilled in photo editing, typography, color theory, layout and illustration
• Fluency in Adobe Creative Suite
• Familiarity with Canva
• Competency in Office 365

Preferred

• Experience producing content for youth-focused or mission-driven organizations
• Spanish fluency preferred
• Illustration skills a plus

What We Offer

• Paid Time Off
• Medical and Behavioral Health Coverage Plans
• Dental and Vision Coverage
• Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs)
• Company-paid life insurance
• Flexible work arrangements
• 12 weeks of paid parental leave
• 401(K) with company match
• Sick leave
• Short- and Long-Term Disability for salary continuation
• Health and Wellness Classes and Activities throughout the year

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Work Environment

This job is remote with east coast hours, 9AM-5PM. Position Type / Expected Hours of Work: This is a full-time position. Days and hours of work are Monday through Friday with a 35 hour per week schedule. Occasional evenings and weekends work may be required as job duties demand.

AAP/EEO Statement

GSUSA is an equal employment opportunity employer. Travel Requirements: 0-10%