Manager, Global Marketing Communications - Electrophysiology
About the role
Abbott is a global healthcare leader advancing the treatment of heart disease through breakthrough medical technologies in atrial fibrillation. We are seeking a strategic, hands-on Global Marketing Communications Manager to lead global branding and communications initiatives for the Electrophysiology business. This is a working manager role for someone who can set strategy and roll up their sleeves to execute. You will own communications strategy end-to-end—including messaging development, asset creation, review and approval processes—ensuring consistency, clarity, and impact across all channels. You will act as a central hub across marketing, product, and regional teams to drive integrated campaigns that deliver measurable results. This role operates in a fast-paced, highly dynamic environment where priorities evolve quickly. Success requires agility, strong leadership, and the ability to balance long-term strategy with day-to-day execution. This role is based in our Austin, TX office.
Responsibilities
- Lead global brand and communications strategy across advertising, promotions, and omnichannel campaigns, while also working closely with your design, tradeshow and digital peers.
- Own development of clear, compelling messaging frameworks aligned to brand and product strategy.
- Drive creation, review, and approval of marketing assets, ensuring alignment with brand standards and regulatory requirements.
- Partner with product marketing and market development teams to define communication objectives and integrated campaign plans.
- Execute campaigns end-to-end, from strategy through launch and optimization.
- Serve as the channel strategy expert—recommending the most effective mix of channels to achieve business goals.
- Manage timelines, budgets, and project execution across multiple complex initiatives.
- Act as brand steward, ensuring consistency across all touchpoints globally.
- Lead and develop a high-performing team; provide coaching, feedback, and career development.
- Manage agency and vendor partners to deliver high-quality work on time and on budget.
- Collaborate cross-functionally with internal stakeholders and external partners, including across various geographies.
Requirements
- Bachelor’s degree or equivalent experience.
- 8+ years of marketing experience with a strong foundation in brand and channel marketing.
- Proven ability to develop and execute integrated, multi-channel campaigns.
- Demonstrated experience in communications strategy, including messaging, content development, and asset lifecycle management.
- Strong strategic thinking skills paired with a willingness to execute tactically.
- Excellent project management skills; ability to thrive in a fast-paced, evolving environment.
- Strong communication and stakeholder management skills.
- Experience managing and developing teams preferred.
- Digital marketing expertise (SEO, SEM, social, and digital channels) is a plus.
- Agency experience is also a plus.
- Medical device or healthcare experience preferred but not required.
- Willingness to travel up to 25%.
Pay
The base pay for this position is $99,300.00 – $198,700.00. In specific locations, the pay range may vary from the range posted.