Manager, Genesis Digital Marketing

About the role

Genesis USA is seeking an experienced Digital Marketing Manager to join their dynamic team. Reporting to the Senior Manager of Digital Platforms, this role will play a crucial part in delivering an exceptional digital shopping experience that drives engagement, conversion, and brand loyalty.

Responsibilities

• Lead the day-to-day management, user experience (UX), and continuous enhancement of Genesis.com across desktop, tablet, and mobile platforms.
• Review website content, wireframes, creative assets, and site functionality to ensure a seamless user experience, brand consistency, and quality standards; conduct user acceptance testing (UAT) for site releases and enhancements.
• Manage website roadmaps, project timelines, and release schedules, ensuring alignment on priorities, milestones, risks, and deliverables across stakeholders.
• Partner with agencies and vendors to deliver website initiatives on time, within scope, and aligned with business objectives.
• Drive AEO, SEO, and SEM strategies to improve search visibility, website traffic, engagement, and discoverability.
• Partner with Data Science and UX teams to analyze website performance and customer insights, identifying opportunities to enhance the digital shopping experience and improve conversion.
• Support digital execution for vehicle launches, model year updates, experiential activations, and promotional campaigns.
• Ensure all website experiences align with Genesis brand standards and digital best practices.
• Collaborate with Product Planning, Sales, CRM, Social, PR, and Media teams to deliver integrated digital campaigns and initiatives.
• Identify opportunities to optimize digital experiences, improve operational processes, and drive continuous performance improvement.
• Exercise sound judgment and problem-solving skills to drive decisions and results.
• Coordinate cross-functional workflows and execute digital initiatives. Identify, resolve, and communicate risks, issues, and opportunities to leadership.
• Supervise and provide guidance to an Assistant Manager supporting Genesis.com initiatives.

Requirements

• Must have a high school diploma.
• Bachelor’s degree preferred.
• Master’s degree a plus.
• Six or more years of Marketing/Advertising experience.
• Three or more years of experience in digital marketing.
• Two or more years of experience within automotive industry desired.
• Agency and/or related client-side experience required.
• Experience working in a fast-paced environment.
• Luxury experience preferred.

Qualifications

• Must be able to solve problems, make decisions and operate with an entrepreneurial spirit within the framework of a team concept.
• Ability to manage high-paced environment with multiple projects and agency personnel.
• Ability to develop strategy and implementation plans for new projects/initiatives.
• Ability to develop strong interpersonal relationships at a variety of levels; Executive, Managerial, Field Staff, subordinate and agency hierarchy of personnel.
• Ability to take and lead the creative development of a campaign and maintain a macro strategy.
• Diplomatic and collaborative attitude, able to motivate partners to meet and exceed business expectations.
• Ability to create and present executive facing presentations and other materials.
• Ability to work on multiple projects.
• Strong written and oral communication skills.
• Strong Project Management Skills with attention to detail; master at multi-tasking.

Benefits

• Compensation Range: $91,000 - $130,000 annual base salary.
• Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance).
• Holiday Pay - the company shuts down with pay between Christmas and New Years.
• Vacation and sick time off.
• Healthcare insurance (medical, dental, and vision).
• 401(K) company match.
• Additional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contribution.
• Basic life insurance, short- and long-term disability.
• Mental health, wellbeing, and employee assistance program.
• Health advocate (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits).

Pay

Compensation Range: $91,000 - $130,000 annual base salary.

Schedule

Normal Office Duties. Occasional night and weekend work.