Manager, Field Marketing – Nevada ( Full Portfolio)

Job Responsibilities

• Localizes Brand Programming: Identifies opportunities for assigned brands in the Nevada market. Localizes and adapts brand programming to market/account needs/distributors. Manages brand programming activities, analyzes ROI to inform future activations, and develops local activity recaps.
• PARTNERS WITH BRAND TEAMS AND MARKET SALES TEAMS TO GENERATE INNOVATIVE, HIGH-Impact LOCAL PROGRAMMING IDEAS TO MEET MARKET NEEDS. INCLUSIVE OF BRAND ACTIVATION, LOCAL ACCOUNT OPPORTUNITIES, COMMUNITY CONNECTIONS, LOCAL INFLUENCERS, ETC.
• MANGES A&P BUDGET: IDENTIFIES GAPS/OPPORTUNITIES/RISKS, DETERMINES ROI OF PROGRAMS, MAKES RECOMMENDATIONS TO THE STATE/MARKET LEAD FOR ALIGNMENT.
• LIAISES BETWEEN BRAND TEAMS AND SALES TEAMS WITH THE GOALS OF DRIVING BOTH SALES AND BRAND EQUITY.
• BUSINESS DEVELOPMENT: UTILIZES COMPETITIVE INTELLIGENCE RESEARCH FROM BUSINESS INTELLIGENCE. IDENTIFIES NEW ACCOUNT OPPORTUNITIES FOR THE COMMERCIAL SALES TEAM TO VET.

Requirements

• BA/BS or relevant industry experience required.
• 5+ years trade marketing or creative marketing experience in wines and spirits, consumer packaged goods, or retail industries.
• Strong business/commercial strategy experience. Strong sales experience with strategic orientation or strong marketing experience with commercial orientation, field marketing, planning, communications and influencing skills.
• Strong organizational skills and experience managing a substantial number of projects and details.
• Deep knowledge of MHUSA portfolio, brand guidelines, & customer/consumer expectations.
• Strong commercial/analytical skills required.

Qualifications

• Bachelor’s degree or relevant industry experience required.

Skills

• Commercial/Analytical Skills
• Knowledge of MHUSA Portfolio
• Brand Guidelines
• Customer/Consumer Expectations

Benefits

• Health and Wellness: Medical, dental, vision, mental health support resources, fertility and family building programs.
• Financial Benefits: Competitive salary, retirement savings plan (e.g., 401(k) with company match), financial coaching, legal resources, commuter benefits, pet, renter, home and auto group rates, life insurance and disability coverage.
• Work-Life Balance: Hybrid work schedule, generous paid time off (PTO) policy, including vacation, sick leave, personal and wellness days and paid parental leave.
• Professional Development: Opportunities for training and continuing education, tuition reimbursement.
• Employee Perks: Plum Benefits and Perkspot.

Pay

$101,000 - $126,000/annually + bonus

Schedule

Remote in market based on business needs