Manager, Field Marketing
Job Summary
Rippling is seeking a high-energy, results-driven field marketing manager to lead the development and execution of events and field tactics that maximize reach to HR leaders. This role requires a builder’s mindset, experience managing a team, and a deep understanding of the HR buyer ecosystem.
Responsibilities
- Drive both strategy and execution by identifying and executing on conferences, owned events, and field tactics that reach HR leaders most effectively.
- Manage the team’s calendar of events, making informed decisions to maximize impact with the audience.
- Lead a team of field marketers, assign events, oversee work, solve problems alongside the team, and review results to maximize ROI and efficiency.
- Build scalable processes, templates, and playbooks to enable consistent and efficient operations across the team.
- Share learnings and performance metrics, define success metrics, track performance rigorously, and communicate results and insights to leadership and cross-functional partners.
- Identify and prioritize markets, accounts, and formats that will have the greatest impact on pipeline and deal acceleration.
- Manage and maximize the field marketing budget, tracking expenses against plan.
- Constantly innovate and push the envelope, moving beyond typical B2B marketing playbooks to unlock scale and ROI.
Requirements
- 5+ years of experience in field marketing, preferably with people management experience.
- A deep knowledge of the HR buyer ecosystem through prior experience.
- A builder’s mindset—taking ownership of strategy and execution, building systems, templates, and playbooks that make the team more effective.
- Preferred knowledge of Salesforce and Outreach.
- Ability to navigate through ambiguity and set a pace for your team that aligns with Rippling’s startup speed.
- Strong attention to detail and willingness to roll up your sleeves to provide feedback and get the job done.
- Excellent verbal and written communication skills, with regular communication with executives and other senior leaders.
- Bias for speed and willingness to travel 20-30% for events.
Qualifications
- Proven experience in field marketing, preferably with people management experience.
- A deep understanding of the HR buyer ecosystem through prior experience.
- A builder’s mindset—taking ownership of strategy and execution, building systems, templates, and playbooks that make the team more effective.
- Preferred knowledge of Salesforce and Outreach.
- Ability to navigate through ambiguity and set a pace for your team that aligns with Rippling’s startup speed.
- Strong attention to detail and willingness to roll up your sleeves to provide feedback and get the job done.
- Excellent verbal and written communication skills, with regular communication with executives and other senior leaders.
- Bias for speed and willingness to travel 20-30% for events.
Benefits
We are committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accommodations@rippling.com.
Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.
Pay
The pay range for this role is: 108,000 - 180,000 USD per year (US Tier 1)
Location
New York, NY
San Francisco, CA
Company Information
Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.