Manager, Field Marketing

Job Summary

Rippling is seeking a high-energy, results-driven field marketing manager to lead the company's field marketing efforts. The ideal candidate will take ownership of both strategy and execution, manage a team of field marketers, and build scalable processes and templates.

Responsibilities

• Drive both strategy and execution by identifying and executing on conferences, owned events, and field tactics that reach HR leaders most effectively.
• Manage the team's calendar of events, making informed decisions about where to be and how to differentiate the presence to maximize impact with the audience.
• Lead a team of field marketers, assigning events, overseeing work, problem-solving alongside the team, and reviewing results to maximize ROI and efficiency.
• Build scalable processes, templates, and playbooks to enable the entire team to operate consistently and efficiently.
• Share learnings and performance metrics, defining the right success metrics for programs and tracking performance rigorously.
• Identify and prioritize markets, accounts, and formats that will have the greatest impact on pipeline and deal acceleration.
• Manage and maximize the field marketing budget, closely tracking expenses against plan.
• Constantly innovate and push the envelope, moving beyond typical B2B marketing playbooks to unlock scale and ROI.

Requirements

• 5+ years of experience in field marketing, preferably with people management experience.
• A deep knowledge of the HR buyer ecosystem through prior experience.
• A builder’s mindset, focusing on building systems, templates, and playbooks that make the team more effective.
• Preferred knowledge of Salesforce and Outreach.
• Ability to navigate through ambiguity and set a similar pace for the team.
• Strong attention to detail and willingness to roll up your sleeves to provide feedback and get the job done.
• Excellent verbal and written communication skills, with regular communication with executives and other senior leaders.
• Bias for speed and willingness to travel 20-30% for events.

Qualifications

• Proven experience in field marketing, preferably with people management experience.
• A deep understanding of the HR buyer ecosystem through prior experience.
• A builder’s mindset, focusing on building systems, templates, and playbooks that make the team more effective.
• Preferred knowledge of Salesforce and Outreach.
• Ability to navigate through ambiguity and set a similar pace for the team.
• Strong attention to detail and willingness to roll up your sleeves to provide feedback and get the job done.
• Excellent verbal and written communication skills, with regular communication with executives and other senior leaders.
• Bias for speed and willingness to travel 20-30% for events.

Benefits

We are committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accommodations@rippling.com.

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

Pay

The pay range for this role is: 108,000 - 180,000 USD per year (US Tier 1).

Location

New York, NY
San Francisco, CA