Manager, Field Marketing and Communications

Position Summary

The Alzheimer’s Association is seeking a creative, detail-oriented Manager of Field Marketing and Communications to provide tactical marketing and communications support across the Lakes to Coast Territory. This role is responsible for developing and executing a wide range of marketing and communications materials and strategies that enhance awareness, engagement, and participation across mission and fundraising priorities.

Responsibilities

• Develop and produce marketing and communications tools and templates to support local staff across the territory, ensuring consistent branding and messaging.
• Create and manage content for newsletters, email marketing, website updates, and social media channels that reflect the Association’s mission and drive engagement.
• Design and distribute internal communications materials that inform and connect staff and volunteers to key initiatives and priorities.
• Support the development of digital campaigns including copywriting, scheduling, posting, and monitoring performance across email, web, and social platforms.
• Aid in the creative development and production of promotional materials, collateral, event signage, and advertising assets, leveraging national templates when possible.
• Maintain and update regional web pages to ensure content accuracy, alignment with brand standards, and accessibility for diverse audiences.
• Provide logistical and creative support for regional storytelling, media outreach, and other communications initiatives.
• Collaborate with regional and national MarComm colleagues to adapt and share content, best practices, and tools.
• Track and report on key digital metrics (email open rates, web traffic, social engagement) to inform future strategies.
• Recruit, coach, and collaborate with volunteer leaders to extend marketing and communications reach, serve as local ambassadors, and strengthen community engagement.
• Ensure all communications uphold the Association’s commitment to diversity, equity, and inclusion.

Qualifications

• Bachelor’s degree in marketing, communications, journalism, or related field.
• 5–7 years of experience in marketing, communications, or related roles.
• Demonstrated success in content creation, digital marketing, and project coordination.
• Strong writing, editing, and proofreading skills with attention to tone, clarity, and brand alignment.
• Experience managing social media platforms and email marketing tools (e.g., Sprout, Hootsuite, Constant Contact, Mailchimp, or similar).
• Familiarity with web content management systems and basic graphic design tools (e.g., Canva, Adobe Creative Suite).
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Strong organizational and communication skills, with attention to detail and accuracy.
• Ability to work both independently and collaboratively in a remote environment.
• Creative storyteller with strong digital and visual communication skills.
• Proven ability to translate complex information into clear, engaging content.
• Highly organized, proactive, and adaptable in managing competing priorities.
• Collaborative team player with a service-oriented mindset.
• Commitment to the Alzheimer’s Association’s mission, values, and inclusive culture.