Manager, Experiential & Events

Duties and Responsibilities

• Concept, plan, and execute experiential brand activations, consumer and B2B events, influencer engagements, and media events from creative brief through on-site execution, designing the full attendee journey, not just the logistics
• Serve as the strategic and day-to-day experiential lead, with support from PR team leadership, across assigned client accounts and agency events, ensuring every brand moment aligns with broader campaign objectives and leaves a lasting impression
• Develop experiential concepts and activation proposals that connect client brand positioning to real human emotion; present recommendations with supporting rationale to internal teams and clients
• Design and manage influencer and media guest experiences, from invitations and RSVPs through on-site hosting, ensuring high-value attendees receive a premium, brand-consistent experience engineered for content capture and earned amplification
• Lead client event strategy and logistics across a range of formats, including grand openings, groundbreakings, product launches, conferences, and corporate gatherings; managing venue coordination, run-of-show, vendor oversight, and on-site execution
• Support client trade show and conference participation as needed, including booth coordination, materials management, and on-site staffing
• Develop and manage the environments, moments, and details that turn an ordinary event footprint into an immersive brand world, overseeing fabricators, A/V and production companies, venues, caterers, photographers, videographers, staffing agencies, and other vendors
• Develop and manage detailed production schedules, run-of-show documents, event timelines, and budgets; ensure every element serves the larger experience strategy
• Track and report on experiential performance against defined KPIs, including attendance, earned media, social engagement, influencer content output, and awareness metrics, and communicate results clearly to account teams and clients
• Collaborate closely with PR and social media teams to ensure activations are architected for maximum media coverage, organic amplification, and content capture from the ground up
• Plan and execute MassMedia agency events, including client entertainment, industry networking events, and agency culture moments, representing the brand with the same standard applied to client work
• Manage and mentor junior event staff and on-site teams; brief and coordinate agency support staff and outside contractors
• Stay ahead of experiential marketing trends, emerging activation formats, and cultural moments to bring fresh, relevant ideas to clients before they ask

Requirements

• BS or BA in marketing, communications, event management, public relations, or related field
• 4+ years of experiential marketing or event management experience, preferably within a marketing or PR agency environment
• Demonstrated experience producing immersive brand activations, influencer and media events, and/or trade show programs with a clear point of view on audience experience design
• Strong vendor network and negotiation skills; experience managing complex, multi-vendor productions and tight budgets
• A creative eye and brand sensibility, you think about how something looks, feels, and lands, not just whether it runs on time
• Exceptional project management and organizational abilities with high attention to detail; ability to manage multiple activations and deadlines simultaneously
• Excellent written and verbal communication skills; comfortable presenting concepts and results to clients and senior agency leadership
• Proficiency in project management tools, budgeting spreadsheets, and standard MS Office programs; experience with event management platforms a plus
• A proactive, solutions-oriented mindset with the ability to stay calm, creative, and decisive when things don't go as planned