Manager, Email Marketing (White House Black Market)

Functional Responsibilities

• Drives the email and SMS strategy, focusing on segmentation, cadence, quality and sequencing of all commerce communications.
• Manages and maps out customer journeys and triggered emails programs through Salesforce Marketing Cloud.
• Includes optimizing experience and message hierarchy to email subscribers.
• Writes detailed creative briefs, develops segmentation and contact strategy to drive incremental profit and continuous improvement of email results.
• Plans, manages, and executes customer activation from new registrants and non-buyer segments.
• Manages relationship with in-house creative team to drive strong engagement including best practices around call to actions, balance of text and content;
• Manages external relationships with technology providers.
• Ensures that the process (from scheduling, development, set-up, review, QA, deployment, and reporting) is streamlined and well managed.
• PARTNERS Closely with CRM team to develop audience segmentation strategies and perform content/offer testing to optimize email campaigns.
• Ensures email communications provide compelling content and solution storytelling to our customers.
• Develops a testing plan for email marketing campaigns, including subject lines, dynamic content, creative layout, targeting, landing pages, etc.
• MANAGES email marketing production schedules to ensure flawless and on time execution.
• ENSURES QA standards are met for each email deployed including audience size, product availability, send time, landing page, etc.

Qualifications

• Bachelor’s degree in Marketing or related field required
• 6+ years online consumer retail marketing experience with at least 3 years of online/internet retail consumer marketing email experience
• Hands on experience with robust email marketing platforms including Salesforce Marketing Cloud is required
• Experience running and optimizing large scale email marketing programs including customer journeys and triggered emails is required
• Excellent analytical, quantitative and reporting skills
• Experience with a web analytics platform such as Google Analytics
• Demonstrated knowledge of email best practices including deliverability, personalization, subject lines, and reporting
• Prior experience with SMS/MMS preferred
• Outstanding creative and strategic thinking abilities
• Outstanding verbal and written communication skills
• Ability to succeed in a fast paced, entrepreneurial environment
• Exceptional attention to detail and ability to effectively multi-task in deadline driven atmosphere