Email Marketing Manager

Brief Description

Moore is a data-driven constituent experience management (CXM) company that achieves accelerated growth for clients through integrated supporter experiences across all platforms, channels, and devices. We are an innovation-led company serving the purpose-driven industry with clients across education, association, political, and commercial sectors. For more information, visit www.wearemoore.com.

Your Impact

Oversee the implementation of multiple client email marketing programs and collaborate with cross-functional team members to strategize, build, and QA email campaigns from concept to deployment. Manage the list segmentation process for email campaign deployment, including identifying standard list segments, establishing baseline counts for measuring growth, and monitoring real-time analytics. Create annual email marketing plans, calendaring, send cadences and frequency, and testing matrixes. Analyze overall email performance, make recommendations to optimize email campaigns in real-time, and provide actionable insight for ongoing data-led optimization. Create data extensions, data filters, suppression lists, master suppression lists, and attribute groups for multiple clients within various ESPs. Design and develop automated campaigns using MAPs to send drip emails based on data and/or a prospect's behavior. Partner with data specialists to provide monthly analysis and reporting of campaign performance and overall email program. Work with internal stakeholders to establish email marketing program and campaign scope, ensuring deliverables stay within statements of work. Monitor, troubleshoot, and provide solutions for potential ESP issues related to rate-limiting, IP blacklisting, and spam traps. Manage, train, and mentor Email Marketing Specialists. Contribute to the team’s expertise through research of new digital platforms, tools, strategies, and tactics to drive success. Stay up to date on the latest email marketing and platform standards, technologies, best practices, and developments. Recommend, learn, and master new ESP and MAP platforms, ultimately serving as the point of contact, subject matter expert, and trainer as needed.

Your Profile

• 4+ years of email marketing experience with an advertising agency, successfully managing the production of digital projects such as emails, landing pages, integrated campaigns, and websites.
• Experience with Marketing Automation Platforms (Marketo, HubSpot).
• Experience with Email Service Provider Platforms (Luminate, Engaging Networks, Emma, Campaign Monitor, Salesforce Marketing Cloud).
• Familiarity with the following is a plus: Traffic analysis tools (Google Analytics), CMS platforms (WordPress, Drupal), fundraising platforms (Qgiv, Luminate, Raise Donors, Fundraise Up, Classy), CRM platforms (Salesforce, Raiser’s Edge, Bloomerang, Donor Perfect), web languages (HTML, CSS, Java Script, XML).
• Experience with non-profit email marketing is preferred.
• Knowledge of the technical and regulatory side of email marketing including IP & domain reputation, CANSPAM and GDPR.
• Ability to understand and analyze email metrics including deliverability, opens, clicks, and conversions.
• Familiarity with digital direct response fundraising metrics and direct marketing strategy.
• Ability to handle multiple complex projects simultaneously; a resourceful self-starter who can take initiative and follow through on projects in a deadline-driven environment.
• Commitment to delivering error-free work and high-quality customer service to clients.
• Strong written and oral communication and presentation skills.
• Strong organizational and time management skills.
• Outstanding problem-solving abilities and analytical skills.
• Meticulous attention to detail.
• Able to remain calm under pressure, and adaptable in situations where priorities, demands, and timelines conflict and change.
• Strong interpersonal skills, with a focus on tact and diplomacy, proficient at defusing tense situations.
• Able to build collaborative relationships, and to thrive in a team environment.
• Able to identify opportunities for improvement and make constructive suggestions for change.