Email Marketing Manager

Description

HOW YOU WILL IMPACT THE BIG PICTURE: As the Email Marketing Manager, you will lead the strategy, execution, and optimization of EWTN’s email and SMS marketing efforts to support the Network’s mission of sharing the Gospel worldwide. You will create engaging donor and audience communication journeys, drive subscriber growth and retention, improve donor lifetime value, and leverage data-driven insights to strengthen relationships with current, future, and lapsed supporters. Working collaboratively across departments, you will ensure marketing campaigns are effective, compliant, and aligned with organizational goals.

What You Will Do

• Manage and optimize email and SMS marketing programs, including audience segmentation, automation workflows, campaign execution, deliverability, compliance, and performance reporting.
• Oversight of list health, testing strategies, subscriber growth initiatives, and donor engagement efforts while utilizing analytics to improve acquisition, cultivation, and retention outcomes.
• Collaborate with internal teams, agencies, and technology partners to enhance campaign effectiveness, expand marketing capabilities, and implement innovative strategies that maximize audience engagement.
• Maintain campaign calendars, monitor industry trends and privacy regulations, supervise the Email and SMS Marketing Specialist, and provide actionable insights through reporting and analysis.

About You

• Data-driven marketing professional with at least seven years of email marketing experience and two to three years of SMS marketing experience, including expertise in segmentation, analytics, compliance, deliverability, and marketing automation platforms.
• Proven track record of growing and optimizing email and SMS programs, understanding donor behavior and conversion metrics, and effectively communicating insights to leadership and cross-functional teams.
• Comfortable working with CRM and marketing platforms such as HubSpot, Virtuous, Klaviyo, Salesforce, or similar systems, and possessing the technical knowledge needed to troubleshoot deliverability and data-related issues.
• Thrives in collaborative environments, brings a creative and innovative approach to work, and has a passion for understanding and engaging donor audiences.
• Experience in nonprofit fundraising, subscription or sustainer programs, project management tools, and design is a plus.
• A practicing Catholic with a passion for EWTN’s mission, holds a bachelor's degree in Marketing, Communications, or a related field.

What You’ll Love About Working Here

• Careful environment - values family/life balance and welcomes you as an EWTN family member, not just an employee.
• Competitive salary and comprehensive benefits package including Health, Dental, Vision, Life & Disability insurance and Retirement Savings Plan.
• 11 Paid Holidays and generous Paid Time Off program.
• Tuition reimbursement through our partnership with Catholic International University.
• Spiritual enrichment - freedom to participate in Mass, visit the chapel for prayer or attend an annual retreat.
• Ability to learn alongside legacy employees while bringing new ideas to the growing team!