Manager, Email and SMS

Key Responsibilities

• Own and evolve the email and SMS strategy, including campaign planning, automation, segmentation, and personalization
• Lead the development and management of the lifecycle marketing calendar, ensuring alignment with brand and business priorities
• Oversee end-to-end campaign execution across promotional and triggered programs, from briefing through deployment
• Partner cross-functionally to translate business objectives into high-performing lifecycle campaigns
• Own weekly, monthly, and seasonal reporting, delivering clear, actionable insights to senior leadership
• Conduct in-depth performance analysis to identify trends, opportunities, and areas for optimization across email and SMS
• Forecast channel performance and contribute to broader digital revenue planning in partnership with channel owners
• Lead testing roadmap (A/B testing, segmentation, cadence, creative) to continuously improve engagement and conversion

Team Leadership & Project Management

• Manage and develop a team of two (Senior Assistant and Assistant), ensuring strong execution, prioritization, and professional growth
• Lead project management across all lifecycle initiatives, maintaining timelines, cross-functional alignment, and high-quality output
• Serve as the central point of coordination across internal stakeholders and external partners

Platform & Vendor Ownership

• Serve as the subject matter expert for Attentive, overseeing both email and SMS execution and optimization
• Manage external vendors and partners, continuously identifying opportunities to enhance capabilities and customer experience
• Maintain best practices across deliverability, compliance, and operational efficiency

Qualifications

• 4–6+ years of experience in email and/or lifecycle marketing in retail or e-commerce
• Proven experience managing direct reports and leading high-performing teams
• Strong project management skills with the ability to manage multiple priorities and stakeholders
• Deep analytical expertise with a track record of delivering detailed performance analysis and executive-level reporting
• Hands-on experience with lifecycle marketing platforms (Attentive strongly preferred)
• Experience with segmentation, personalization, and automation strategies
• Strong communication skills with the ability to influence cross-functional partners and senior stakeholders