Manager, E-Commerce & Marketplaces
Starwest Botanicals is an industry leader in the organic herb, botanical, spice, and tea space with nearly 50 years of experience. Based in Sacramento, California, the company serves as a global wholesale ingredient supplier.
About the role
The Manager of E-Commerce & Marketplaces drives and optimizes the company’s e-commerce business across websites, digital marketing channels, customer service, Amazon, and other online marketplaces. Partnering with executive leadership, this role shapes e-commerce strategy, translates business priorities into actionable plans, and ensures coordinated execution across internal teams and external partners. The Manager provides direction to e-commerce and customer-experience teams, manages key marketplace and agency relationships, and uses performance data to identify opportunities and improve results.
Responsibilities
- Lead day-to-day management and ongoing development of the company’s e-commerce business across the website, digital marketing, customer service, and online marketplaces (e.g., Amazon).
- Develop and coordinate e-commerce promotional and campaign plans, including timing, offers, product priorities, channel support, and execution.
- Manage relationships with Amazon resellers and other third-party online marketplace partners, collaborating on growth plans, promotions, pricing, inventory priorities, and channel performance.
- Provide leadership and oversight for the customer service team, including coaching, issue escalation, workload prioritization, and continuous improvement of processes and customer experience.
- Direct the digital marketing function and align paid media, email, earned media, and campaign activity with e-commerce priorities.
- Use Triple Whale and other reporting tools to evaluate e-commerce and marketing performance, understand attribution, identify opportunities or concerns, and recommend strategy adjustments.
- Work cross-functionally with Planning, Sales, and IT to align promotional activity, inventory, marketplace needs, website improvements, and broader business priorities.
- Identify opportunities to improve conversion, retention, average order value, repeat purchasing, and the overall online customer journey.
- Manage agencies, technology providers, and external partners to ensure deliverables support the company’s e-commerce objectives.
- Stay current on e-commerce, digital marketing, customer experience, Amazon, and marketplace trends, and recommend relevant opportunities for the business.
- Collaborate with operations, supply chain, and finance to ensure company targets are achieved.
- Perform other duties as assigned by management.
Requirements
- Minimum 7 years of progressive experience optimizing and executing e-commerce and marketplace sales strategies, using quantitative and qualitative analysis to deliver strategic results.
- Minimum 3–5 years in a leadership role (Manager/Supervisor) overseeing a marketing or e-commerce team.
- Comprehensive knowledge of the e-commerce digital landscape, including web applications, site merchandising, SEO, social media, email marketing, and KPI reporting.
- Proven track record of exceeding sales targets and driving profitable revenue growth.
- Highly proficient in Microsoft Office, database management, spreadsheet creation, email, and internet.
- Excellent communication, problem-solving, and leadership skills.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously.
- Experience with CRM software and sales analytics tools.
Qualifications
- Bachelor’s degree in business, marketing, sales, computer science, or a related field (preferred).
- Ingredients or CPG food & beverage industry experience (a plus).
- Experience with BigCommerce, Zendesk, and Amazon Seller Central (preferred).
- Experience working alongside a customer service team (preferred).
Supervisory Responsibilities
- Oversee a team of 2–5 professionals.
- Provide constructive and timely feedback to improve employee performance.
Physical Demands
- Prolonged periods of sitting.
- Must be able to lift up to 25 pounds at times.
Travel
5–10% travel, including attendance at shows, conventions, and conferences as requested.
Pay
$100,000 – $130,000 per year, commensurate with experience.