Manager, Direct I/ONew New York, NY

About the role

The Manager, Direct I/O (Local Broadcast TV Buyer) plays a crucial role in ensuring local TV buys are estimated in accordance with industry standards. They will become proficient in all industry tools, both third-party and proprietary, and understand how to post TV buys once completed. This role involves building decks for TV buys and reporting, negotiating buys with different stations to secure optimal rates, and managing and optimizing assigned campaigns.

Responsibilities

• Ensure Local TV buys are estimated in accordance with industry standards
• Become proficient in all industry tools, both 3rd party and proprietary
• Understand how to post a TV buy once complete, and understand the implications of said post
• Build decks for TV buys and reporting if necessary
• Negotiate buys with different stations to ensure optimal rates
• Day-to-day monitoring, management, optimization, and development of assigned campaigns
• Develop stories and slides for client reports
• Potential opportunity for client interaction

Requirements

• BS/BA degree from a well-regarded college or university
• Strong working knowledge of the Local Broadcast media landscape
• Experience using Media Ocean (Spectra and Prisma)
• Required of 6-9 years of experience in Local Broadcast buying
• Understanding of core TV concepts
• Understanding of how to bring insights & analytics into a media buy
• Superb communication and presentation skills
• The ability to multitask in a fast-paced environment with high attention to detail
• Proactive individual who can work independently as well as with a team
• Proficient in Microsoft Office, including Excel
• Strong quantitative skills with the ability to think strategically about complex problems
• Experience effectively and efficiently negotiating media buys
• Experience working directly with clients is a plus
• Experience with predictive analytics / data science is a plus

Qualifications

• BS/BA degree from a well-regarded college or university
• Strong working knowledge of the Local Broadcast media landscape
• Experience using Media Ocean (Spectra and Prisma)
• Required of 6-9 years of experience in Local Broadcast buying
• Understanding of core TV concepts
• Understanding of how to bring insights & analytics into a media buy
• Superb communication and presentation skills
• The ability to multitask in a fast-paced environment with high attention to detail
• Proactive individual who can work independently as well as with a team
• Proficient in Microsoft Office, including Excel
• Strong quantitative skills with the ability to think strategically about complex problems
• Experience effectively and efficiently negotiating media buys
• Experience working directly with clients is a plus
• Experience with predictive analytics / data science is a plus

Skills

• Strong working knowledge of the Local Broadcast media landscape
• Experience using Media Ocean (Spectra and Prisma)
• Understanding of core TV concepts
• Understanding of how to bring insights & analytics into a media buy
• Superb communication and presentation skills
• The ability to multitask in a fast-paced environment with high attention to detail
• Proactive individual who can work independently as well as with a team
• Proficient in Microsoft Office, including Excel
• Strong quantitative skills with the ability to think strategically about complex problems
• Experience effectively and efficiently negotiating media buys
• Experience working directly with clients is a plus
• Experience with predictive analytics / data science is a plus

Benefits

Unlimited paid time off
401(k) with company matching and no vesting period
Annual bonuses
Generous medical plan
Paid parental leave

Pay

$90K-$105K

Schedule

Not specified