Manager, Digital Products & Customer Experience
The Toro Company · Hennepin County, MN · 1 mo ago
Marketing$125k–$135k/yrFull-time
We need to output HTML fragment with sections: headings for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. Remove boilerplate: legal, EEO, visa statements, etc. Also remove application instructions, cookie/navigation, etc. Keep substantive info.
Let's parse the posting.
Content:
- "Applicants must be legally authorized to work in the United States. We are unable to sponsor or take over sponsorship of a school/employment or any other visa, regardless of expiration date, now or in the future." This is visa statement, likely boilerplate, remove.
- "Who Are We? The Toro Company is a homegrown, Minnesota-based company that has been in business since 1914. We pride ourselves on providing world-class equipment to help maintain the environment that we love, while putting an emphasis on giving back to the communities that surround us. From residential lawns and gardens, to venues such as St Andrews Links and Target Field, we are a company with a global footprint and a passion for helping people beautify whatever landscape they may be in. With 100 years of operation under our belt and a healthy tenure, come find out what makes The Toro Company the best place in the Twin Cities to build a career."
That's about the company. Could be "About the role"? Actually "Who Are We?" is about company. Could be placed under "About the role"? The instruction: use
for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. Remove boilerplate: legal, EEO, visa statements, etc. Also remove application instructions, cookie/navigation, etc. Keep substantive info.
Let's parse the posting.
Content:
- "Applicants must be legally authorized to work in the United States. We are unable to sponsor or take over sponsorship of a school/employment or any other visa, regardless of expiration date, now or in the future." This is visa statement, likely boilerplate, remove.
- "Who Are We? The Toro Company is a homegrown, Minnesota-based company that has been in business since 1914. We pride ourselves on providing world-class equipment to help maintain the environment that we love, while putting an emphasis on giving back to the communities that surround us. From residential lawns and gardens, to venues such as St Andrews Links and Target Field, we are a company with a global footprint and a passion for helping people beautify whatever landscape they may be in. With 100 years of operation under our belt and a healthy tenure, come find out what makes The Toro Company the best place in the Twin Cities to build a career."
That's about the company. Could be "About the role"? Actually "Who Are We?" is about company. Could be placed under "About the role"? The instruction: use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can have "About the role" heading and put company description there? Might be better to put under "About the role" or maybe "About the company". But they only gave examples; we can use those headings. Probably "About the role" is appropriate for describing the role and company context. We'll include that.
- "Job Purpose The Manager II, Lifecycle Services & Digital Products translates the L&C post-sale growth strategy into actionable portfolio roadmaps and commercial initiatives across residential services, dealer services and enhancements, digital products, and accessories. This role owns assigned initiatives from customer and dealer discovery through business case development, pilot, commercialization, adoption, and ongoing performance improvement. Serving as the business product owner for assigned digital products, this role partners across marketing, product management, engineering, service, sales, finance, technology teams, and channel partners to deliver integrated solutions that improve the ownership experience, strengthen dealer capabilities, and drive profitable lifecycle growth."
That's a description of role; could be part of About the role or Responsibilities. We'll treat as part of About the role.
- "What Will You Do?" then bullet list (actually sentences separated by periods). This is responsibilities. We'll create a Responsibilities section with - items.
List items:
- Translate the broader L&C post-sale growth strategy into assigned portfolio roadmaps, priorities, and execution plans.
- Develop and scale residential service offerings that simplify ownership and maintenance and improve customer retention and lifetime value.
- Build dealer service programs, operational enhancements, and digital tools that improve service delivery, customer experience, and dealer economics.
- Serve as the business product owner for assigned digital products supporting services and accessories, including customer and dealer problem definition, business requirements, roadmap priorities, commercialization, adoption, analytics, and continuous improvement.
- Lead accessories business development across relevant equipment platforms, including portfolio expansion, attachment, bundling, merchandising, and channel growth opportunities.
- Connect physical accessories, service offerings, dealer capabilities, and digital experiences into integrated customer solutions.
- Identify unmet customer and dealer needs through Voice of the Customer, user research, market analysis, field observation, digital analytics, and performance data.
- Lead assigned opportunities from discovery through business case, pilot or minimum viable product, commercialization, launch, scale, and ongoing performance improvement.
- Develop initiative-level business cases, forecasts, investment requirements, and performance targets; manage assigned project budgets and provide inputs to annual and long-range financial planning.
- Evaluate dealer economics, operational requirements, capability needs, and adoption barriers when designing and commercializing new programs and digital products.
- Define offer structure, pricing, promotion, bundling, channel economics, customer journeys, and go-to-market plans that improve adoption and profitability.
- Develop customer and dealer enablement plans, including onboarding, training, sales tools, operating guidance, merchandising, digital content, and launch support.
- Partner with engineering, service, operations, test, legal, finance, IT, digital product and technology teams, sales, and marketing to launch scalable offerings with clear ownership, dependencies, and support models.
- Establish and manage performance measures across revenue, margin, service adoption, digital engagement and conversion, accessory attachment, dealer participation, customer retention, satisfaction, and return on investment.
That's many items; we will list them.
- "Job Qualifications" then list:
- 6-8 years of relevant experience in product marketing, business development, lifecycle services, digital product management, channel programs, aftermarket, accessories, or related fields
- Bachelor’s degree in marketing, business, product management, or a related discipline. MBA preferred.
- Experience developing and commercializing customer or dealer service offerings and digital products is preferred
- Experience working through a business-to-business dealer/distribution system is highly preferred
We can put under Requirements or Qualifications. The instruction includes Requirements and Qualifications as possible headings. We could combine: maybe "Requirements" for experience/education, and "Qualifications" for preferred? But we can just use "Requirements" for all. Or we could have both: Requirements (mandatory) and Qualifications (preferred). However we need to avoid thin sections. Let's decide: Use "Requirements" for the mandatory (6-8 years experience, Bachelor's degree). Then "Qualifications" for preferred (MBA preferred, experience developing..., experience working through B2B dealer/distribution). That seems reasonable.
- "What Can We Give You?" then benefits description. This includes many bullet-like sentences: Dress for your day, Location, Food, Wellness, Volunteerism, Summer Hours, Competitive Salary, incentive program, dailypay app, etc. Also includes pay range: $125,000 - $135,000. Also mentions competitive salary, incentive program, etc. We need to create Benefits, Pay, Schedule sections if they have specific content.
We have:
- Benefits: Dress for your day (casual corporate environment), Location (conveniently near St. Paul and Minneapolis), Food (onsite café, Caribou Coffee), Wellness (complimentary use of onsite fitness facility, mental health and financial health resources), Volunteerism (20 hours paid time to volunteer), maybe also other benefits like 401k, medical/dental/vision plan (mentioned earlier: "affordable and top tier medical/dental/vision plan, 401k, and many other great benefits").
Thus we can create Benefits section with list items.
- Pay: "Competitive Salary – The pay range takes into account skills, experience, education, and location. It is not common to be hired at or near the top of the range; compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the annual pay range is between $125,000 - $135,000. Cash compensation is one piece of our competitive total rewards package. You may be eligible to participate in an incentive program, which rewards employees based on individual and organizational performance. Eligibility and award amounts are determined by company policy and performance metrics. If you need to, you can access your pay early with the dailypay app."
Thus we have specific pay range and mention incentive program, dailypay. So we can create Pay section with that info.
- Schedule: "Summer Hours – Enjoy a flexible schedule during the summer! By working a little more during the first few days of the week, TTC employees at our Bloomington HQ are able to start their weekends early and leave by noon on Friday." That's schedule info. Also maybe nothing else. So we can create Schedule section with that.
We should also include maybe "About the role" section with company description and job purpose.
We must not include boilerplate: visa statement, EEO, recruitment fraud statement, equal opportunity employer, etc. Also remove "At The Toro Company, we are committed to fostering a secure and trustworthy recruitment experience..." etc. Also remove "The Toro Company is an Equal Opportunity Employer..." etc. Also remove "If you need to, you can access your pay early with the dailypay app." Actually that is part of Pay, we keep it. The recruitment fraud statement is boilerplate; remove.
Also remove "Applicants must be legally authorized to work in the United States..." etc.
Now produce HTML fragment with headings
and content.
Structure:
About the role
... company description + job purpose ...
Responsibilities
- ... each responsibility ...
Requirements
- 6-8 years of relevant experience in product marketing, business development, lifecycle services, digital product management, channel programs, aftermarket, accessories, or related fields
- Bachelor’s degree in marketing, business, product management, or a related discipline.
Qualifications
- MBA preferred.
- Experience developing and commercializing customer or dealer service offerings and digital products is preferred.
- Experience working through a business-to-business dealer/distribution system is highly preferred.
Benefits
- Affordable and top‑tier medical/dental/vision plan and 401(k)
- Casual corporate environment – dress for your day
- Convenient location near St. Paul and Minneapolis
- On‑site café with breakfast, lunch, and Caribou Coffee
- Complimentary use of on‑site fitness facility
- Mental health and financial health resources
- 20 hours of paid volunteer time per year
Pay
Competitive salary with an estimated annual range of $125,000 – $135,000, based on skills, experience, education, and location. Eligible for an incentive program tied to individual and organizational performance, and early‑access pay via the DailyPay app.
Schedule
Summer hours option: work slightly longer early in the week to start weekends early and leave by noon on Friday.
Check that we didn't repeat job title as heading. Good.
We must not include any markdown fences. Just raw HTML.
Check for any leftover boilerplate: we removed visa, EEO, recruitment fraud, etc.
Check that we didn't include "Job Purpose" as separate heading; we incorporated into About the role.
Check that we didn't include "What Can We Give You?" heading; we split into Benefits, Pay, Schedule.
Check that we preserved all substantive information: company description, job purpose, responsibilities list, qualifications, benefits, pay, schedule. Also we kept mention of medical/dental/vision, 401k, etc. We kept mention of incentive program, daily pay. We kept mention of summer hours.
We might have missed "affordable and top tier medical/dental/vision plan, 401k, and many other great benefits" - we included that as first benefit item.
We might have missed "Dress for your day - We know you're more productive when you're comfortable, which is why TTC employees are encouraged to take advantage of our casual, corporate environment." We have that as casual corporate environment.
We might have missed "Location – Conveniently located near both St. Paul and Minneapolis, we are centrally located for most commuters!" we have.
We might have missed
- items.
List items:
- Translate the broader L&C post-sale growth strategy into assigned portfolio roadmaps, priorities, and execution plans.
- Develop and scale residential service offerings that simplify ownership and maintenance and improve customer retention and lifetime value.
- Build dealer service programs, operational enhancements, and digital tools that improve service delivery, customer experience, and dealer economics.
- Serve as the business product owner for assigned digital products supporting services and accessories, including customer and dealer problem definition, business requirements, roadmap priorities, commercialization, adoption, analytics, and continuous improvement.
- Lead accessories business development across relevant equipment platforms, including portfolio expansion, attachment, bundling, merchandising, and channel growth opportunities.
- Connect physical accessories, service offerings, dealer capabilities, and digital experiences into integrated customer solutions.
- Identify unmet customer and dealer needs through Voice of the Customer, user research, market analysis, field observation, digital analytics, and performance data.
- Lead assigned opportunities from discovery through business case, pilot or minimum viable product, commercialization, launch, scale, and ongoing performance improvement.
- Develop initiative-level business cases, forecasts, investment requirements, and performance targets; manage assigned project budgets and provide inputs to annual and long-range financial planning.
- Evaluate dealer economics, operational requirements, capability needs, and adoption barriers when designing and commercializing new programs and digital products.
- Define offer structure, pricing, promotion, bundling, channel economics, customer journeys, and go-to-market plans that improve adoption and profitability.
- Develop customer and dealer enablement plans, including onboarding, training, sales tools, operating guidance, merchandising, digital content, and launch support.
- Partner with engineering, service, operations, test, legal, finance, IT, digital product and technology teams, sales, and marketing to launch scalable offerings with clear ownership, dependencies, and support models.
- Establish and manage performance measures across revenue, margin, service adoption, digital engagement and conversion, accessory attachment, dealer participation, customer retention, satisfaction, and return on investment.
That's many items; we will list them.
- "Job Qualifications" then list:
- 6-8 years of relevant experience in product marketing, business development, lifecycle services, digital product management, channel programs, aftermarket, accessories, or related fields
- Bachelor’s degree in marketing, business, product management, or a related discipline. MBA preferred.
- Experience developing and commercializing customer or dealer service offerings and digital products is preferred
- Experience working through a business-to-business dealer/distribution system is highly preferred
We can put under Requirements or Qualifications. The instruction includes Requirements and Qualifications as possible headings. We could combine: maybe "Requirements" for experience/education, and "Qualifications" for preferred? But we can just use "Requirements" for all. Or we could have both: Requirements (mandatory) and Qualifications (preferred). However we need to avoid thin sections. Let's decide: Use "Requirements" for the mandatory (6-8 years experience, Bachelor's degree). Then "Qualifications" for preferred (MBA preferred, experience developing..., experience working through B2B dealer/distribution). That seems reasonable.
- "What Can We Give You?" then benefits description. This includes many bullet-like sentences: Dress for your day, Location, Food, Wellness, Volunteerism, Summer Hours, Competitive Salary, incentive program, dailypay app, etc. Also includes pay range: $125,000 - $135,000. Also mentions competitive salary, incentive program, etc. We need to create Benefits, Pay, Schedule sections if they have specific content.
We have:
- Benefits: Dress for your day (casual corporate environment), Location (conveniently near St. Paul and Minneapolis), Food (onsite café, Caribou Coffee), Wellness (complimentary use of onsite fitness facility, mental health and financial health resources), Volunteerism (20 hours paid time to volunteer), maybe also other benefits like 401k, medical/dental/vision plan (mentioned earlier: "affordable and top tier medical/dental/vision plan, 401k, and many other great benefits").
Thus we can create Benefits section with list items.
- Pay: "Competitive Salary – The pay range takes into account skills, experience, education, and location. It is not common to be hired at or near the top of the range; compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the annual pay range is between $125,000 - $135,000. Cash compensation is one piece of our competitive total rewards package. You may be eligible to participate in an incentive program, which rewards employees based on individual and organizational performance. Eligibility and award amounts are determined by company policy and performance metrics. If you need to, you can access your pay early with the dailypay app."
Thus we have specific pay range and mention incentive program, dailypay. So we can create Pay section with that info.
- Schedule: "Summer Hours – Enjoy a flexible schedule during the summer! By working a little more during the first few days of the week, TTC employees at our Bloomington HQ are able to start their weekends early and leave by noon on Friday." That's schedule info. Also maybe nothing else. So we can create Schedule section with that.
We should also include maybe "About the role" section with company description and job purpose.
We must not include boilerplate: visa statement, EEO, recruitment fraud statement, equal opportunity employer, etc. Also remove "At The Toro Company, we are committed to fostering a secure and trustworthy recruitment experience..." etc. Also remove "The Toro Company is an Equal Opportunity Employer..." etc. Also remove "If you need to, you can access your pay early with the dailypay app." Actually that is part of Pay, we keep it. The recruitment fraud statement is boilerplate; remove.
Also remove "Applicants must be legally authorized to work in the United States..." etc.
Now produce HTML fragment with headings
and content. Structure:
About the role
... company description + job purpose ...
Responsibilities
- ... each responsibility ...
Requirements
- 6-8 years of relevant experience in product marketing, business development, lifecycle services, digital product management, channel programs, aftermarket, accessories, or related fields
- Bachelor’s degree in marketing, business, product management, or a related discipline.
Qualifications
- MBA preferred.
- Experience developing and commercializing customer or dealer service offerings and digital products is preferred.
- Experience working through a business-to-business dealer/distribution system is highly preferred.
Benefits
- Affordable and top‑tier medical/dental/vision plan and 401(k)
- Casual corporate environment – dress for your day
- Convenient location near St. Paul and Minneapolis
- On‑site café with breakfast, lunch, and Caribou Coffee
- Complimentary use of on‑site fitness facility
- Mental health and financial health resources
- 20 hours of paid volunteer time per year
Pay
Competitive salary with an estimated annual range of $125,000 – $135,000, based on skills, experience, education, and location. Eligible for an incentive program tied to individual and organizational performance, and early‑access pay via the DailyPay app.
Schedule
Summer hours option: work slightly longer early in the week to start weekends early and leave by noon on Friday.
Check that we didn't repeat job title as heading. Good. We must not include any markdown fences. Just raw HTML. Check for any leftover boilerplate: we removed visa, EEO, recruitment fraud, etc. Check that we didn't include "Job Purpose" as separate heading; we incorporated into About the role. Check that we didn't include "What Can We Give You?" heading; we split into Benefits, Pay, Schedule. Check that we preserved all substantive information: company description, job purpose, responsibilities list, qualifications, benefits, pay, schedule. Also we kept mention of medical/dental/vision, 401k, etc. We kept mention of incentive program, daily pay. We kept mention of summer hours. We might have missed "affordable and top tier medical/dental/vision plan, 401k, and many other great benefits" - we included that as first benefit item. We might have missed "Dress for your day - We know you're more productive when you're comfortable, which is why TTC employees are encouraged to take advantage of our casual, corporate environment." We have that as casual corporate environment. We might have missed "Location – Conveniently located near both St. Paul and Minneapolis, we are centrally located for most commuters!" we have. We might have missed