Manager, Digital Marketing

About the role

Sallie’s Education Services team is a dynamic group of professionals dedicated to transforming the student journey through innovative solutions. We are seeking a Paid Search Manager to lead our digital growth initiatives.

Responsibilities

• Own paid search strategy across Google Ads and Microsoft Ads, driving profitable volume across products and lifecycle stages.
• Leverage value-based bidding and structured signal inputs to maximize long-term return.
• Manage marginal efficiency, scale investment responsibly, and ensure paid search contributes profitable growth across multiple products.
• Develop and maintain scalable account structures aligned to acquisition, engagement, and revenue goals.
• Lead execution across Search, Performance Max, YouTube, and remarketing, ensuring effective channel strategy and ownership.
• Implement audience and keyword expansion frameworks to drive incremental growth.
• Analyze performance data, identify trends, and implement ongoing optimization to improve efficiency, scale, and conversion outcomes.
• Design and execute structured test-and-learn roadmaps across campaign types, ad formats, creative, targeting, bidding, and landing pages.
• Own paid search forecasting and investment planning aligned to business targets and acquisition goals.
• Ensure accurate tracking, value signals, audience inputs, and attribution frameworks are properly configured to drive platform performance.

Requirements

• 4+ years managing paid search at scale in acquisition-focused environments.
• Hands-on experience with Google Ads and Microsoft Ads.
• Demonstrated experience optimizing toward LTV or value-based metrics.
• Strong understanding of automation-first campaign structures (Smart Bidding, Performance Max).
• Advanced performance analysis skills (marginal return evaluation, forecasting).

Preferred Qualifications

• Bachelor’s degree in marketing, business, economics, analytics, or a related field.
• Experience managing multiple products or business lines simultaneously.
• Exposure to landing page testing, CRO, and SEO strategies.
• Proactive approach to testing new platform features, betas, and optimization tools.