Manager, Digital Content and Social Strategy, Marketing, Film, & TV - Masterworks

About the role

The Manager, Digital Content and Social Strategy Marketing, Film & TV will lead social media efforts for Sony Music Entertainment's Soundtracks Marketing team. This includes social media copywriting, community management, and optimizing metadata for maximum discoverability.

Responsibilities

• Lead social media copywriting, brand voice, and community management across platforms, ensuring consistency, authenticity, and fan-first engagement.
• Own the management and ongoing optimization of multiple social profiles, actively engaging fans and growing vibrant online communities.
• Optimize and monetize audio/video metadata and sounds with a strong understanding of SEO and GEO (Generative Engine Optimization) to maximize discoverability in AI-powered and traditional search environments.
• Prepare clear, insightful reports for executives, external partners, IP stakeholders, and project leaders.
• Analyze performance across posts, sounds, channels, engagement, newsletter segmentation, and overall audience reach to inform strategy and decision-making.
• Create compelling user-generated content and organic content from screenings, events, activations, and pop-culture moments.
• Track competitive activity on an ongoing basis and proactively share insights with the broader department.
• Develop clear, effective briefs for external agencies and collaborate on multi-faceted social campaigns.
• Partner closely with marketing leads to review campaign strategies, maximize cross-platform impact, and ensure timelines, plans, and opportunities are clearly communicated.
• Track and report on campaign performance with actionable recommendations for optimization, iteration, and improvement.
• Build and maintain strong internal and external relationships that encourage collaboration, accountability, and constructive feedback.
• Translate influencer campaign data into actionable insights that inform strategy, creator selection, and content optimization.
• Own and manage the social media calendar, planning and forecasting content weeks to months in advance.

Requirements

• 4-6 years of hands-on experience developing content for social media accounts + running point on digital campaigns from strategy to execution.
• Prior experience in entertainment, film/TV, music, or media environments is strongly preferred.
• Proficiency with Adobe Suite programs including Photoshop – to create new visually captivating basic content in a short timeframe.
• Strong experience briefing creative consultants and agencies to produce attractive, effective content, with the ability to guide concept development, oversee execution, and ensure deliverables support broader digital and social campaign strategies.
• Experience using CapCut and Edits.
• Proven track record working with social media agencies, influencers and external content creators including fluency with negotiation and deadlines.
• Experience with web analytics tools and managing ad platforms in Google Analytics, Meta Business Manager, Tik Tok for Business, etc.
• Fluency in paid and organic social-understanding how content, media, and platform algorithms work together to drive performance.
• Strategic thinker with a creative POV and clear understanding of what makes content resonate on social media platforms.
• Must be highly organized and detail-oriented, with a strong ability to manage multiple projects simultaneously with un-prompted follow-through.

Qualifications

• Must have a bachelor's degree in marketing, communications, journalism, or a related field.
• Must have a minimum of 4 years of relevant work experience.
• Must have a strong understanding of digital marketing principles and practices.
• Must have excellent communication and interpersonal skills.
• Must have a solid understanding of SEO and social media analytics.

Skills

• Strong writing and editing skills.
• Excellent organizational and project management skills.
• Ability to work independently and as part of a team.
• Experience with social media advertising platforms.
• Knowledge of social media algorithms and trends.

Benefits

• A modern office environment designed to foster productivity, creativity, and teamwork.
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching.
• Voluntary benefits such as company-paid identity theft protection, resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans.
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• Time off for a winter recess.