Manager, Digital Content and Social Strategy, Marketing, Film, & TV - Masterworks

About the role

Sony Music Entertainment is a member of the Sony family of global companies. We are seeking a Manager, Digital Content and Social Strategy Marketing, Film & TV to join our Soundtracks Marketing team.

Responsibilities

• Lead social media copywriting, brand voice, and community management across platforms, ensuring consistency, authenticity, and fan-first engagement.
• Own the management and ongoing optimization of multiple social profiles, actively engaging fans and growing vibrant online communities.
• Optimize and monetize audio/video metadata and sounds with a strong understanding of SEO and optimally GEO (Generative Engine Optimization) to maximize discoverability in AI-powered and traditional search environments.
• Prepare clear, insightful reports for executives, external partners, IP stakeholders, and project leaders.
• Analyze performance across posts, sounds, channels, engagement, newsletter segmentation, and overall audience reach to inform strategy and decision-making.
• Demonstrate fluency in fan-created content, grassroots campaigns, and community-driven storytelling.
• Stay ahead of platform updates, cultural moments, and emerging trends, applying strategic judgment to reactive and real-time content opportunities.
• Create compelling UGC and organic content from screenings, events, activations, and pop-culture moments.
• Track competitive activity on an ongoing basis and proactively share insights with the broader department.
• Develop clear, effective briefs for external agencies and collaborate on multi-faceted social campaigns.
• Partner closely with marketing leads to review campaign strategies, maximize cross-platform impact, and ensure timelines, plans, and opportunities are clearly communicated.
• Track and report on campaign performance with actionable recommendations for optimization, iteration, and improvement.
• Build and maintain strong internal and external relationships that encourage collaboration, accountability, and constructive feedback.
• Translate influencer campaign data into actionable insights that inform strategy, creator selection, and content optimization.
• Own and manage the social media calendar, planning and forecasting content weeks to months in advance.

Requirements

• 4-6 years of hands-on experience developing content for social media accounts + running point on digital campaigns from strategy to execution.
• Prior experience in entertainment, film/TV, music, or media environments is strongly preferred.
• Proficiency with Adobe Suite programs including Photoshop – to create new visually captivating basic content in a short timeframe.
• Strong experience briefing creative consultants and agencies to produce attractive, effective content, with the ability to guide concept development, oversee execution, and ensure deliverables support broader digital and social campaign strategies.
• Experience using CapCut and Edits.
• Proven track record working with social media agencies, influencers and external content creators including fluency with negotiation and deadlines.
• Experience with web analytics tools and managing ad platforms in Google Analytics, Meta Business Manager, Tik Tok for Business, etc.
• Fluency in paid and organic social-understanding how content, media, and platform algorithms work together to drive performance.
• Strategic thinker with a creative POV and clear understanding of what makes content resonate on social media platforms.
• Must be highly organized and detail-oriented, with a strong ability to manage multiple projects simultaneously with un-prompted follow-through.

Qualifications

• College degree or equivalent experience.
• Ability to work independently and as part of a team.
• Excellent communication and interpersonal skills.
• Strong organizational and time management skills.
• Ability to work under pressure and meet deadlines.
• Ability to handle confidential information with discretion.

Skills

• Strong writing and editing skills.
• Experience with social media platforms such as Instagram, TikTok, YouTube, X, and emerging channels.
• Knowledge of SEO and GEO (Generative Engine Optimization).
• Experience with web analytics tools and managing ad platforms in Google Analytics, Meta Business Manager, Tik Tok for Business, etc.
• Ability to analyze and interpret data to inform strategy and decision-making.
• Experience with influencer campaigns and content creation.
• Ability to work with external agencies and influencers.
• Strong attention to detail and ability to manage multiple projects simultaneously.

Benefits

• A modern office environment designed to foster productivity, creativity, and teamwork.
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching.
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans.
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• The space to accelerate progress, positively disrupt, and create what happens next.
• Time off for a winter recess.