Manager, Digital Communications

Responsibilities

• Collaborates daily with digital team to set KPIs, evaluate and enhance digital initiatives.
• Develops and updates digital marketing performance reports that provide visibility into the effectiveness of all digital communication programs and campaigns.
• Actively engages in measurement, evaluation and reporting of the effectiveness of all digital communication programs and campaigns.
• Makes recommendations to optimize ongoing efforts and inform future initiatives.
• PARTNERS WITH COMMUNICATIONS COLLEAGUES TO SHARE SUCCESSES AND IMPROVEMENTS ACROSS DEPARTMENTS AND WITH BUSINESS LEADERS.
• Contributes to the accuracy/integrity of data through validation and routine data audits.
• PARTNERS WITH COMMUNICATIONS COLLEAGUES TO IMPROVE ESTABLISHED DIGITAL STRATEGIES ACROSS WEB, SOCIAL AND EMAIL.
• RECOMMENDS AND ESTABLISHES DIGITAL COMMUNICATION AND MARKETING PROCESS IMPROVEMENTS.
• AIDES COMMUNICATIONS COLLEAGUES WITH OPTIMAL IMPLEMENTATION AND USAGE OF VARIOUS PLATFORMS THROUGH TRAINING, GUIDANCE ON BEST PRACTICES, AND SUPPORT.
• STAYS AWARE OF TRENDS, EVOLVING TECHNOLOGIES AND CAPABILITIES AND FINDS WAYS TO APPLY AS APPROPRIATE.
• EXHIBITS CREATIVE THINKING AND STRONG WRITING AND VERBAL COMMUNICATION SKILLS.
• EMBODIES STRONG TEAM PLAYER MENTALITY.

Requirements

• REQUIRED: Bachelor's degree in communications, marketing, advertising, or related field, with a strong inclination for analytics, or Bachelor’s degree in analytics or related field with understanding of marketing and communications.
• REQUIRED: Experience in integrated marketing organizations, analytics support, or practical experience and a willingness to innovate.
• REQUIRED: Experience with data and analytics across web, social and email campaigns.
• REQUIRED: Experience with project management principles and project management platforms; Workfront experience a plus.
• REQUIRED: Experience working with cross-functional teams including I.S., Editorial Services, Video Services, Creative Services.
• REQUIRED: Experience with content management systems preferred; Sitecore experience a huge plus.
• REQUIRED: Understanding of SEO principles.
• REQUIRED: Experience working with third party vendors or agencies.
• REQUIRED: Flexibility, adaptability and nimbleness.
• PREFERRED: Working knowledge of Emplify, Constant Contact and/or other social media and email marketing platforms preferred.
• PREFERRED: Experience building and utilizing Smartsheet.
• PREFERRED: Agency experience.
• PREFERRED: Google Analytics, Google Tag Manager and/or Google AdWords certification.