Manager, Customer Strategy and Execution

About the role

As the Commercial Strategy Manager, you will be a high-impact individual contributor responsible for driving Perrigo’s category growth across North America. This role owns the commercial strategy for an assigned category, translating brand and innovation plans into shopper-centric, omnichannel frameworks that drive market activation and deliver joint value creation with retail partners. You will work cross-functionally with Sales, Marketing, Revenue Growth Management, and Shopper Marketing to ensure strategies are tailored to customer formats, shopper missions, and channel dynamics. The position also supports the development of tactical plans and commercial tools that enable execution across key accounts.

Responsibilities

• Develop and execute the commercial strategy aligned to Perrigo’s self-care growth priorities.
• Support the process to define where to play and what it takes to win for the assigned category, translating strategic choices into actionable tactics for the sales team.
• Translate brand and innovation strategies into go-to-market (GTM) plans across retail channels.
• Integrate commercial strategy into annual planning and customer engagement models specific to the assigned category.
• Assist in designing the commercial toolkit that enables Account Executives and Managers to deliver strategy and tactics effectively.
• Prepare and deliver concept sells and trade materials for relevant initiatives.
• Set clear commercial guidelines for trade spend investment and collaborate with Account Managers to tailor category and brand plans to specific customer needs.
• Serve as the category expert, using insights to shape internal strategy and deliver results externally.
• Develop external relationships with commercial and category contacts in line with corporate account plans.
• Contribute to the development of best practices and playbooks that elevate execution across category customers and channels.
• Support continuous improvement in commercial capabilities through knowledge sharing and cross-functional alignment.
• Ensure consistent deployment of commercial frameworks across priority category customers and multiple categories.
• Track and analyze sales fundamentals for the category—including share of shelf, share of SKU, and display presence—and develop plans to improve.
• Analyze in-store activity to understand ROI and apply learnings to future initiatives.
• Report performance of commercial initiatives to internal stakeholders, highlighting opportunities, barriers to success, and recommending course correction plans.
• Develop strategies that improve in-process customer metrics for the category, including Distribution, Velocity, Retail Execution, and Pricing (DVRP).

Requirements

• 5+ years of experience in Sales or with Customers within CPG, retail, or Oral Care; Marketing or Commercial Strategy experience is a plus.
• Strong understanding of omnichannel dynamics and shopper behavior in both digital and traditional retail environments.
• Proven ability to translate brand strategies into commercial plans and support execution across cross-functional teams.
• Experience in customer-facing roles with a track record of joint business planning and value creation.
• Strong analytical skills and commercial acumen with the ability to synthesize data into actionable insights.
• Deep understanding of the North American retail landscape and executional levers within the healthcare category.

Benefits

We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.

• Hybrid working approach with the ability to work two days a week from home in many roles.

Perrigo is proud to be included in the Forbes list of "America's Best Employers by State 2024."