Manager, Customer CRM - Allergan Aesthetics

About the role

We're seeking a Manager, Customer CRM to drive the execution and optimization of strategic, data-driven email campaigns and lifecycle marketing programs for our healthcare providers (HCPs).

Responsibilities

• Own the planning, strategy, and execution of HCP email campaigns aligned with brand and lifecycle marketing objectives.
• Manage agency and vendor relationships end-to-end: establish performance expectations, oversee creative asset quality and project timelines, track budget spend, and conduct regular performance reviews to ensure ROI and alignment with brand standards.
• Develop and manage audience segmentation and targeting strategies in collaboration with the Senior Manager.
• Analyze campaign performance data and develop insights-driven optimization recommendations; identify and implement performance improvements to drive measurable results.
• Serve as the subject matter expert on email marketing strategy, championing best practices across segmentation, personalization, A/B testing, deliverability, and compliance while mentoring brand teams on implementation.
• Establish and maintain comprehensive campaign documentation, performance tracking systems, and reporting cadences to ensure transparency and accountability.
• Develop and execute testing frameworks that drive continuous improvement initiatives across the HCP email channel.
• Oversee complex project workflows, timelines, resource allocation, and cross-functional coordination to ensure on-time, on-brand execution.
• Collaborate with cross-functional stakeholders to ensure email strategies align with broader omnichannel initiatives and organizational priorities.
• Ensure all HCP email campaigns comply with regulatory requirements (HIPAA, CAN-SPAM, industry guidelines) and internal compliance standards.
• Drive refinement of processes, tools, and workflows to improve efficiency, execution quality, and team productivity.

Requirements

• 3-7+ years of experience in email marketing, CRM marketing, or digital marketing discipline.
• Experience managing external agency partners and overseeing project delivery.
• Demonstrated expertise with marketing automation platforms (e.g., Marketo, Adobe Campaign, Salesforce).
• Strong analytical skills and proven ability to use data for campaign optimization and strategic decision-making.
• Proven track record of optimizing campaigns and improving performance metrics.
• Deep knowledge of email marketing best practices: segmentation, personalization, A/B testing, deliverability, and compliance.
• Excellent project management, communication, and stakeholder management skills.
• Strong ability to manage competing priorities and multiple simultaneous campaigns.
• Demonstrated ability to influence cross-functional partners and drive alignment on strategy.
• Bachelor's degree in Marketing, Communications, Business, or related field.

Qualifications

• Experience in pharmaceutical, healthcare, or other highly regulated industries.
• Knowledge of compliance requirements specific to healthcare marketing (HIPAA, CAN-SPAM, industry regulations).
• Experience with CRM or CDP platforms.
• Familiarity with email analytics and reporting tools.
• Experience communicating complex marketing strategy to non-technical stakeholders and executives.
• Demonstrated success building cross-functional alignment in a matrixed organization.

Skills

• Email marketing strategy development and execution.
• Project management and stakeholder management.
• Agency and vendor relationship management.
• Audience segmentation and targeting.
• Data analysis and optimization.
• Compliance with regulatory requirements.

Benefits

• Paid time off (vacation, holidays, sick).
• Medical/dental/vision insurance.
• 401(k) plan.
• Long-term incentive programs.

Pay

The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.

Schedule

This role is primarily site- or office-based but can occasionally be performed remotely. Employees who are site/office-based and can occasionally perform their role virtually work both in the office and remotely, following the policies and regulations in place at their location. US Employees must be in the office on Tuesday, Wednesday, and Thursday with flexibility to work remotely on Mondays and Fridays. Three days in the office is the minimum; some individuals or teams may require more in-office days due to meetings, business/project needs or their role.