Manager - CRM Marketing
About the role
The CRM Marketing Manager owns the end-to-end execution and optimization of email, SMS, and push notification campaigns, driving operational excellence across Athleta’s owned marketing channels. Partnering closely with the Senior Manager, this role is responsible for delivering high-quality, customer-centric campaigns while continuously identifying opportunities to improve performance, testing, processes, and execution standards.
Responsibilities
- Campaign Execution & Operations
- Own the full campaign deployment lifecycle, including calendar management, QA, approvals, tagging, deployment, and post-send validation
- Create and maintain detailed campaign planning documentation to ensure accurate, organized, and efficient execution
- Partner cross-functionally to ensure campaigns are executed accurately and delivered on time
- Manage multiple priorities, timelines, and deliverables with strong attention to detail and operational rigor
- Proactively identify operational risks or gaps and drive solutions quickly and effectively
- Continuously identify opportunities to improve workflows, processes, and execution standards across CRM channels
- Competitive Benchmarking & Optimization
- Monitor competitor marketing strategies, messaging, promotional cadence, and customer experience trends and translate insights into actionable testing ideas, optimization opportunities, and recommendations
- Share innovative ideas and best practices that elevate channel performance and customer engagement
- Reporting & Performance Insight
- Pull, organize, and analyze weekly and ad hoc campaign reporting to support business analysis and inform channel strategy
- Surface operational or performance issues quickly, along with actionable next steps and proposed solutions
- Contribute to a culture of continuous testing, learning, and optimization across CRM programs
Requirements
- Self-starter with a proactive, solution-oriented mindset and strong sense of ownership and accountability
- Experience managing CRM campaigns across email, SMS, and/or push notification channels
- Strong analytical and strategic thinking skills, with the ability to translate data and insights into action
- Excellent project management skills with the ability to manage multiple priorities in a fast-paced environment
- Strong communication and cross-functional collaboration skills
- Creative problem-solver with a customer-first mindset and passion for delivering best-in-class customer experiences
- Proficient in Excel and data visualization
- Experience supporting DTC or digitally driven brands preferred
Qualifications
- Bachelor’s degree in Marketing, Communications, Business Administration, or related field
- Minimum of 5 years of relevant experience in CRM marketing or digital marketing
- Strong understanding of CRM systems and tools (e.g., Salesforce, Marketo)
- Experience with email, SMS, and push notification marketing platforms
- Knowledge of analytics tools (e.g., Google Analytics, Adobe Analytics)
- Ability to work independently and as part of a team
- Passion for sustainability and social impact
Skills
- Email marketing
- SMS marketing
- Push notification marketing
- CRM systems
- Data analysis
- Project management
- Collaboration
- Problem-solving
Benefits
At Athleta, we believe in rewarding our employees fairly and offering comprehensive benefits to support their well-being. Our benefits package includes:
- A competitive salary range of $119,400.00 - $155,200.00
- A robust paid time off policy
- Volunteering opportunities through our partnership with Nest and the Makers United SF program
- An extensive 401(k) plan with company matching
- An employee stock purchase plan
- Health, dental, and vision insurance
We are committed to fostering a diverse and inclusive environment where everyone feels valued and respected. At Athleta, we strive to create a workplace where all employees can thrive and contribute to our mission of empowering all women and girls.