CRM Manager

About the role

You’ll own our CRM end to end - email, in-app messages and push - plus the supporting content, such as blog posts and landing pages. You’ll bring people in, keep them engaged, and help them buy at the right moments in the season.

It’s a hands-on role. You’ll find the insights, shape the ideas, write the copy and build the campaigns - you own the channel end to end, and you take the credit for what it delivers. There’s support across the team when you need it, and a strong AI toolkit that’s a core part of how we work.

What you'll do

• Grow the audience. Bring new contacts in through lead generation, manage a budget to do it, and track what each new contact costs us.
• Onboard and keep it clean. Get consent right, welcome new people well, and keep the database healthy so we only message people who want to hear from us.
• Nurture and segment. Keep a large audience engaged, and group people so the right message reaches the right person - not one-size-fits-all.
• Spot intent and sell. Notice when someone’s getting more interested, move them towards a purchase, and run sales campaigns in the key windows of the season.
• Create the emails, in-app messages, push, blog content and landing pages - copy and build, start to finish.
• Protect deliverability. Keep the email and in-app system healthy so messages actually land in people’s main inbox.
• Show what the audience is worth and what’s working - including LTV and churn - and run a steady stream of tests, doubling down on what wins and trying new channels and ideas.

Who you are

• A CRM specialist who wants the whole channel. You’ve run CRM or lifecycle marketing (around 2–3 years) at a consumer, D2C or subscription business, and you’re excited to own it end to end rather than a slice of it.
• Driven by impact, not vanity metrics. You care that CRM moves the business, and you can point to real results you’ve driven - not just opens and clicks.
• A strong writer who starts with the user. This is a big one for us. You write sharp, clear copy, and your ideas come from real user insight e.g. how people interact with your content, what they tell you in interviews, what they leave in reviews. You’ll own the whole thing: the insight, the idea, the words and the build, across email, in-app, push, blog and landing pages.
• Already working with AI. You use AI to speed up your work today, and joining a company pushing hard on AI genuinely excites you.
• A get-after-it attitude. You’re not motivated by keeping things as they are. You’d rather try something new and learn fast - even if it sets things back for a bit - than settle for steady.
• A passionate skier. You love skiing and already have ideas about it. You want to go deep in the ski world with Carv, and make a difference in a business transforming how people ski all over the world.

Nice to have

• Hands-on experience with Klaviyo, and a working understanding of the rules around consent and data - enough to keep us safe and the CRM healthy.