Manager, CRM Conversion Marketing

Key Responsibilities

• Develop and drive Rent-A-Center’s CRM strategy across email, SMS/MMS, push notifications, and direct mail, ensuring alignment with broader business objectives and flawless campaign execution.
• Establish a long-term roadmap that aligns CRM efforts with broader business objectives, revenue targets, and customer experience goals.
• Own test plans to ensure continuous channel optimization in partnership with CX, Personalization, and Product teams.
• Lead the strategy and optimization of promotional, journey, trigger and transactional communications, including segmentation, messaging, and cadence.
• Manage CRM channel budgets to maximize efficiency and ROI.
• Draft comprehensive campaign or journey briefs for CRM, media and web teams, ensuring alignment with business objectives.
• Support a team focused on designing, building, and deploying email, SMS/MMS, push notifications, and direct mail campaigns in our CDP/ESP.
• Oversee the CRM Platform Specialist’s targeting and deployments within Zeta Marketing Platform (ZMP).
• Brief CRM Designer on campaign requirements and provide clear feedback on creative, messaging, branding, and performance goals.
• Monitor campaign performance and CRM conversion KPIs in how they support overall Growth Team goals of customer conversion.
• Partner with analytics to optimize messaging and improve engagement and conversion rates.
• Provide insights and recommendations to senior leadership.

Job Requirements

• Bachelor’s Degree in related fields
• Fintech or retail store-based marketing experience strongly preferred
• 5+ years in marketing, with 1+ years in a leadership role
• Email campaign management (Zeta, Salesforce, Hubspot, etc.) experience a must
• Proven experience managing promotional campaigns and customer journeys
• Strong analytical skills and understanding of CRM channels and conversion optimization
• Ability to lead and develop high-performing teams and drive cross-functional alignment
• Experience with Asana or similar project management software
• Proficient in Microsoft Office applications (Microsoft Teams experience a plus)
• Strong communication and project planning skills