Manager, CRM

About the Company

Lunar Solar Group is a high-impact advertising agency that collaborates with consumer-focused brands to identify growth opportunities and implement disruptive marketing strategies. We combine digital marketing expertise and a suite of creative services to help brands scale. As a globally recognized growth consultancy, technology studio, and full-service digital marketing agency, we solve complex growth challenges and build brands through proprietary technology, innovative strategy, channel expertise, and flawless execution. Lunar has built a track record of excellence across various verticals, including durable goods, consumer packaged goods, and SaaS. Our fast-moving, highly collaborative team of senior strategists, creatives, and technologists pushes the boundaries of performance creative. We value ownership, rigor, curiosity, and data-driven confidence to challenge assumptions. Whether remote or hybrid, our team operates at a high bar, celebrating wins, learning from failures, and investing deeply in our people.

About the Role

The CRM Manager will be an integral member of the CRM division at Lunar Solar Group, reporting to the Director of CRM. This position will manage client relationships and provide best-in-class acquisition and retention strategy across 6+ DTC clients, including email, SMS, loyalty, referral, and subscription management services. As CRM Manager, you will mentor 1-2 CRM Analysts, oversee strategy, final QA, and client relationships, and optimize customer lifecycles to advance customers from first site visit to repeat buyers. The CRM team at Lunar Solar Group is a Klaviyo Elite Master Partner, placing us in the top 2% of agencies worldwide.

Responsibilities

• Manage client relationships and provide best-in-class acquisition and retention strategy across 6+ DTC clients.
• Own the email production process end-to-end: ideation, handoff to design, email build, scheduling, segmentation, and deployment for designated accounts.
• Oversee and ensure cohesion across all client channels, building effective omni-channel strategies.
• Develop, launch, and optimize retention strategies, including subscription, loyalty, and referral programs.
• Provide final QA on all team deliverables (email content, segments, send time, briefs, reports).
• Evaluate ad hoc, weekly, and monthly reporting; provide analysis and recommendations to clients based on findings.
• Collaborate with the CRM team to analyze trends, share learnings, and recommend new strategies.
• Stay current on email best practices and industry standards; recommend innovative approaches and technologies to deliver on KPIs.
• Coach and mentor direct reports to develop skills in account management, communication, client services, and email strategy.

Requirements

• 2-5 years of email marketing experience in the e-commerce industry.
• Experience working at a marketing agency.
• Hands-on experience using Braze within the last 3 years; confident navigation to build, segment, and deploy campaigns.
• Advanced experience with campaign management tools and/or ESPs, primarily Klaviyo.
• Experience with CRM tech outside of Klaviyo (e.g., Iterable, Attentive, Wonderment, Yotpo).
• Strong knowledge of Excel, PowerPoint, and Word.
• Strong organizational and presentation skills.
• Experience compiling, analyzing, and tracking data to aid decision-making.
• Customer segmentation and database management experience.
• Client relationship management experience.
• Experience developing marketing assets and collaborating with creative and e-commerce teams.
• Excellent attention to detail and quality assurance capabilities; willingness to be hands-on.
• Ability to think strategically, work independently, and thrive in a fast-paced, collaborative environment.
• Excellent interpersonal skills; team player with strong cross-functional communication.
• BS/BA Degree in Business, Psychology, Marketing, or related field is desired.

Pay

$70K - $90K