CRM Manager

Responsibilities

Own the strategy and vision for the CRM program to drive business objectives
Work with other media channels to develop an holistic consumer journey and engagement plan
Develop and oversee technical execution of data-driven strategies for customer acquisition, email lifecycle journeys, behavior-based email triggers, cross-channel personalization, and data utilization in media
Manage vendor relationships, contracts, and POs aligned with the CRM program budget
Collaborate with key stakeholders across brand, marketing, digital product, and global teams
Provide strategic support and thought leadership to the broader CRM team on campaign strategy, data operations, analytics & insights
Ensure CRM program adheres to data privacy laws, CAN-SPAM compliance, and database marketing best practices
Manage workload and prioritization for business partners contracted to perform work for the CRM team

Requirements

Bachelor's Degree in Marketing or related field
At least 5 years digital marketing, CRM, and/or email marketing experience
Experience with an enterprise Email Service Provider (ESP)
Experience with a Customer Data Platform (CDP)

Preferred Qualifications

Experience leveraging data to create digital marketing strategies, especially for customer acquisition and/or lifecycle marketing campaigns
Experience working with Salesforce Marketing Cloud and/or Salesforce Data Cloud
Familiarity with US privacy laws, CAN-SPAM regulations, and data collection best practices
Ability to work cross-functionally and collaborate with team members and stakeholders
Strong project management, organizational and communication skills
Strong critical thinking and problem-solving skills
Experience in holistic media planning

Qualifications

At least 5 years digital marketing, CRM, and/or email marketing experience
Bachelor's Degree in Marketing or related field

Skills

Strategic thinking
Data analysis
Cross-functional collaboration
Vendor management
Email marketing
Customer relationship management
CRM platform implementation

Benefits

Salaried employees enjoy a comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements.

Pay

Salary Range $96,800.00 - $137,000.00 USD
Pay is determined based on experience, qualifications, and location.

Schedule

N/A

Benefits

Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employee's hire date within the calendar year).

Payroll Information

Paid sick leave is adjusted based on role and location in accordance with local laws.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.